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农业企业网络化成长机制研究

A Research on the Network-based Growth Model of Agricultural Enterprises

【作者】 汪彬

【导师】 陈红儿;

【作者基本信息】 浙江师范大学 , 企业管理, 2010, 硕士

【摘要】 在我国传统农业向现代农业演化的过程中,农业企业作为农村经济的微观基础,是带动广大农户,促进农村经济发展的重要组织形式,其具有内联千家万户,外联国内外市场的重要作用,是实现我国农业产业化的关键。在理论部分,本文首先对农业企业的概念进行了界定,并介绍了农业企业网络化成长的理论基础,即企业成长理论、企业边界理论以及网络化组织理论。本文着重阐述了农业企业网络化成长问题,利用网络化组织理论和复杂系统理论对农业产业化背景下的农业企业进行了分析,提出了农业企业网络、农业企业网络化成长的概念、特征及类型;同时对农业企业网络化成长运行机制进行了分析。从农业企业网络的构成要素、涌现与演化机理、运行机制效应等几个方面进行了详细的阐述。其次,利用企业边界理论,按照科斯传统边界分析框架对农业企业的边界进行一般性的分析,农业企业是对市场机制的替代。随着网络化组织的发展,企业的边界不断扩张,企业间边界也变得模糊化,因此,本文还对农业企业网络边界进行了阐述,着重分析了农业企业网络的横向边界、纵向边界以及能力边界等三个方面。在对农业企业网络化一般性理论分析的基础上,本文还揭示了目前农业企业的现状、问题及成长困境。并对农业企业成长的传统机制进行了归纳总结,在综述现有研究文献的基础上,提出了农业企业网络化成长的三种形态,即松散型、半紧密型、紧密型等。笔者在揭示农业企业成长困境的前提下,提出了实现农业企业成长的实现机制,包括了内在耦合机制以及治理机制。其中农业企业网络化成长的内在耦合机制包括五种驱动力,即:市场驱动力、品牌的支撑力、政府的调控力、文化的感染力、发展的自组织力。从与农业企业相关的几大主体的角度,提出了基于农户层面的利益联接机制、企业间协作层面的信息共享机制、政府层面的制度保障机制、协会科研院校层面的技术创新机制以及基于区域品牌的协同管理机制。在理论分析的基础上,本文最后提出了促进农业企业网络化成长的政策与建议,并以浙江省“常山胡柚”为案例进行了实证分析。

【Abstract】 It is found that in the process of transforming China’s traditional agriculture to the modern one, the agricultural enterprises, as a micro-basis for the rural economy, are an important form of driving farmers’abilities and promoting the rural economy. It also plays a key note by gathering farmers together and connecting markets both home and abroad. So it is the vital part of the realization of China’s agriculture-industrialization.This paper, in its theoretical part, first, identifies the conception of the agricultural enterprises, and also gives a brief introduction of the theoretical basis of the network-based growth model of agricultural enterprises, that is, Firm Growth Theory, Enterprise Boundaries Theory and Network Theory.Then, this paper lays great importance on the network-based growth of agricultural enterprises. Based on the Network Theory and Complexity Systems Theory, it analyses the agricultural enterprises on the background of agriculture industrialization, promotes the conception, specialties and molds of network-based agricultural enterprises and the network-based growth of agricultural enterprises, and also discusses the network-based growth model of agricultural enterprises. It draws a deep discussion from the perspectives of inscapes, emergence and development, growth mechanism of the agricultural enterprises.Then, the paper, based on the Enterprise Boundaries Theory, following Coase’s boundaries, gives a brief analysis on the agricultural enterprises’ boundaries, where, the agricultural enterprises is the replacement for the market mechanism. With the development of the network, the firms’ boundaries, which are gradually enlarging, are becoming invisible. So the paper also elaborates the agricultural enterprises network boundaries, especially from those three aspects, that is, vertical boundaries, longitudinal boundaries and capacity boundaries.After fully discussing on the basic theories of network-based agricultural enterprises, this paper touches the status quo, problems and difficulties the agricultural enterprises now facing. It also draws a conclusion on the traditional mechanism of the growth of agricultural enterprises, promotes the three models of the growth of network-based agricultural enterprises:loose, half-tightly knit, and tightly knit.By discussing the difficulties the agricultural enterprises now facing, the paper advances the mechanisms for the growth of agricultural enterprises, including, coupling mechanism, which includes five driving forces—the driving forces from the market, the supports of the brand names, the management and regulation of the government, the infectivity of the culture, the self-organization of the development, and governance mechanism. From the perspectives of main bodies concerning agricultural enterprises, the paper promotes the following models:connecting model based on the farmers’interests, information-sharing model based on the firms’ cooperation, regulation-secure model based on the government, technical innovation based on research instructions and universities, and co-ruling model based on regional brand.The paper, based on the theoretical analysis, finally promotes the policies and suggestions for the development of the growth of network-based agricultural enterprises. And it also gives an empirical analysis of the "Citrus changssan-huyou" in Zhejiang Province.

【关键词】 农业企业网络化成长机制
【Key words】 Agricultural EnterpriseNetwork-basedGrowth model
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