【作者】 李蕙名；

【导师】 王云庆；

【作者基本信息】 山东大学 ， 档案学， 2010， 硕士

【摘要】 我国正式加入WTO与网络时代的到来,标志着在信息化和知识经济的世界潮流中,我国将全面融入国际社会。随着世界经济一体化的发展和知识经济时代的到来,知识产权已逐渐成为国际竞争的手段和焦点,知识产权的管理问题已成为学界的研究热点。商标作为知识产权的重要组成部分,已不仅仅是一种区别商品或服务的标记,还是企业重要的无形资产和参与市场竞争的有力武器。因此,如何运用商标策略对企业的商标信息进行有效的管理,对保护企业的商标专用权,提高企业信誉和产品质量,增强企业的市场竞争优势具有十分重要的意义。本文主要分为三个部分：第一部分,以商标和商标档案为切入点,详细介绍了商标的含义及功能、商标档案的含义与特点,并且简述了商标和商标档案的发展历程,为商标档案的研究做了基本理论铺垫；第二部分,在吸收前人介绍、总结国内研究的基础上,系统地阐述了我国商标档案的建立与管理,对商标档案的作用与价值、商标档案的内容和种类、商标档案的管理体制和管理方法做了详细的论述;第三部分,详细剖析了商标档案管理工作的现状及存在问题,结合个人观点和实际案例,从保护企业知识产权的角度,提出了完善我国商标档案管理工作的措施,尝试性地探索了商标档案信息资源体系的构建。总的来说,商标档案工作的建立和建设需要循序渐进,有计划、有步骤地进行：首先是深刻认清时代大背景,全面理解商标的重要意义和整个社会的商标需要,并且准确把握商标档案的含义、内容等基本常识。其次,深入探讨商标档案的种类、价值、特点等问题,具体把握我国商标档案的管理体制和管理方法。再次,运用现代化的技术手段和先进的管理方法来管理商标档案,并适应档案信息化建设的要求,借鉴国内外商标信息管理系统,建立起商标档案信息资源体系,从而实现商标档案的存贮数字化、管理信息化、提供利用网络化。更多还原

【Abstract】 China joins in the WTO formally and the arrival of network times means that China will fully integrate into the international community under the situation of information and knowledge economy of the world. With the development of world economic integration and the arrival of knowledge economy times, the intellectual property rights has gradually become the means and focus of the international competition, the management of intellectual property rights has also become the research focus of the academic circles. Trademark as an important part of intellectual property rights, has not only a mark which distinguishs the goods and services, but also the important intangible assets of an enterprise and a powerful weapon in market competition. Therefore, how about using a trademark strategy to effectively manage the trademark information of an enterprise has a very great significance for protecting the trademark exclusive rights of an enterprise, improving corporate reputation and product quality and enhancing the market competitiveness of an enterprise.This paper is divided into three parts:the first part uses trademark and trademark archives as the entry point, introducing the implication and function of trademark, as well as the meaning and characteristics of trademark archives in detail, and outlining the development process of trademark and trademark archives, in order to do a basic theory foreshadowing for the research of trademark archives. The second part, on the basic of absorbing the introduction of predecessors and summarizing the domestic researches, formulates the establishment and management of Chinese trademark archives, elaborates on the role and value of trademark archives, the content and species of trademark archives, as well as the management system and method of trademark archives. The third part is a detailed analysis on the present status and problems of trademark archives management, combining with personal views and practical examples, from the perspective of protecting corporate intellectual property rights, proposing the consummate measures of Chinese trademark archives management, tentatively exploring to construct a information resource system of trademark archives.Overall, the establishment and construction of trademark archives needs gradual steps:the first is a profound seeing on the background of the times, comprehensively understanding the importance of trademark and the trademark needs of whole society, accurately grasping the meaning of trademark archives, as well as their content and so on. Secondly, deeply discussing the types of trademark archives, as well as their value, characteristics and so on, concretely grasping the management system and method of trademark archives. Again, applying the modern technical means and advanced management methods to manage trademark archives, and adapting to the requirements of archives information construction, learning from the trademark information management system at home and abroad, establishing a information resources system of trademark archives, in order to realize the trademark archives to be digital storage, information management, and network use.更多还原