【作者】 张齐齐；

【导师】 张家骅；

【作者基本信息】 上海体育学院 ， 体育人文社会学， 2009， 硕士

【摘要】 国家体育总局从2004年开始在部分省(区、市)开展创建社区体育健身俱乐部的试点工作。长宁区新华社区体育健身俱乐部作为25家试点俱乐部之一,其成立时间较早,发展较成熟,在上海以及在全国都属于领先地位。以此为契入点,了解新华社区体育健身俱乐部的客观发展情况,并结合调查问卷及现场访问结果,力求能提出对新华社区体育健身俱乐部可持续发展有益的建议和对策,以促进新华社区体育健身俱乐部进一步发展。本研究主要采用文献资料、访谈法、观察法、问卷调查、数理统计等方法,主要研究内容包括以下方面:概述新华社区概况;新华社区体育健身俱乐部成立背景、宗旨及定位;新华社区参与体育活动的居民的基本情况、活动时间、频率、活动强度;新华社区体育健身俱乐部会员基本情况、会员活动时间、频率、活动强度及其活动满意度;调查研究新华社区体育健身俱乐部组织管理、资金、场地设施、会员发展、活动开展、宣传发动等各方面状况;探索科学、有效的利用各种资源,开展俱乐部工作的办法;分析新华社区体育建设俱乐部委托经营前后变化,分析其原因,发现新华社区体育健身俱乐部在委托经营期间出现的问题,为今后更好的推广及可持续发展提供参考。本研究认为:1、新华社区体育健身俱乐部在实行委托经营之后具有以下优势:实现社区体育健身俱乐部的运作方式由以政府部门为主导的“行政式运作”向以俱乐部自身为主导的“市场化运作”转变;专业化的俱乐部经营团队;更好的服务态度与服务质量;多种多样的培训课程;俱乐部运营经费得到保障。同时,新华社区体育健身俱乐部在委托经营之后也出现了以下问题:俱乐部公益活动减少;场地资源受限,制约其发展;不能充分发挥社区体育指导员的作用;资源共享与大社区意识不足。本研究认为,在未来的发展中,新华社区体育健身俱乐部应该注重社区体育健身俱乐部的公益性定位;优化俱乐部培训课程设置,形成特色;充分发挥社区体育指导员的作用;融合社区内各类资源;结合社区居民健身需求,开展各类活动。充分利用社区内整体资源、有效整合,促进自身进一步发展。更多还原

【Abstract】 The State Sport General Administration began to creat the city community fitness club pilot in some provinces (autonomous regions and municipalities) since 2004,. as one of the twenty-five pilots,Xinhua community fitness club in Changning district had been established comparatively early, developed city community fitness club in Shanghai Changning area, all belongs to the leading status in Shanghai as well as in the nation. Take this asagrees into the spot, understood the objective development situation of the city community fitness club, the parallel connection in tune questioning volume and the scene visit, makes every effort to be able to propose development beneficial suggestion and the counter measure to promotes the city community fitness club in Changning area further develop.This research mainly uses the following methods: literature material, interview law, method of inspection, questionnaire survey and mathematical statistic, the mainly content of this research including following aspect: the survey of Xinhua community; the background of Xinhua Community Sports Fitness Club’s establishment, objective and localization;the basic situation inhabitant’s of people who participates in the sports in Xinhua Community,such as their active time, frequency, active intensity; the basic situation inhabitant’s of the member of Xinhua Community Sports Fitness Club, uch as their active time, frequency, active intensity and active degree of satisfaction; investigate and research Xinhua Community Sports Fitness Club’s organization and management, it’s fund, it’s location facility, the members’developments, the development of sports, the situation of awareness and so on; explorate for the mathods of using all the resources and developing the club work in a scientifical and effective way; analyzes Xinhua Community Sports Fitness Club’s change around the club’s requesttion of management, analyzes the reasons, discovered the problems of Xinhua Community Sports Fitness Club in the period of it’s requesttion of management ,and provide the reference for the better promotion and the sustainable development from now on. Sports Fitness Club had changed from the administrative type operation to the marketability type; the specialized team of club management; better service attitude and grade;many kinds of training curriculum;the protection of the club’s operation funds.At the same time,after it’s requestion of management,Xinhua Community Sports Fitness Club also appeared following problems: the management of Xinhua club paid more attention in terms of profit than the public good; the constraion of resources, restricting the club’s development; community sports instructors in Xinhua club are facing an embarrassing position; the lack of community awareness to share the resources in the community. In the future, Xinhua Community Sports Fitness Club should be focus on it’s position of public welfare when it is "market-oriented operation" ; optimizate its training curriculum, and to formate it’s character; make full use of community sports instructors;fusion all kinds of resources in the community; combine the needs of community residents to carry out various activities. Fully utilize all the resources in the community,effectively integrate and promote the further development of the club.更多还原