【作者】 王伟；

【导师】 安秀；

【作者基本信息】 天津科技大学 ， 设计艺术学， 2008， 硕士

【摘要】 随着传媒工业的发展与消费主义意识形态逐渐占据社会文化的主导地位,日常生活的审美化趋势在西方与中国正愈演愈烈。在我们的生活空间中,我们无时无刻不在体验着审美化的倾向,如广告传媒、产品形象、建筑装修、环境的美化等。审美过程不仅包裹了业已完成的、给定的物质,而且甚至决定了它们的结构,不光影响它们的外表,而且甚至影响其内核。产品形象设计的重要性正是在这种“日常生活审美化”的语境中凸显出来。本文选题正是在这种时代背景下应运而生。文中所说的“日常生活审美化”其主要内容包括两个层面：一是艺术和审美进入日常生活,被日常生活化；二是日常生活中的一切,特别是大工业批量生产中的产品以及环境被审美化。要深化产品形象设计在“日常生活审美化”中的应用研究,有效的路径是理论联系实际,结合我国经济建设和工业生产的实践活动,对不同产品的设计——生产——销售——消费的全过程进行具体的、实证的分析研究,总结深层审美化的规律性的东西,以指导新的实践,使美学和设计艺术学理论为国家和区域的经济发展和社会发展服务。本文试图通过理论探讨和实证研究两大部分,对产品形象设计在“日常生活审美化”语境中的应用做一个初步的探索研究。更多还原

【Abstract】 With the development of the media industry and consumerism ideology gradually occupy the predominant position of social and cultural life, the trend of the aestheticization of everyday life in the West and China is rising and flourishing. In our living space, we have the aestheticization experience anywhere and anytime. Such as advertising media, product image, building renovation and environmental landscaping etc. Aestheticization process not only contain the completed and given materials, and even settle their structure; not only affect their appearance, and even affect its core. That is why the importance of product imagine design had been highlighted in the aestheticization of everyday life. Further more, this paper have been settled on that context and which cover two aspects. The first is art participate in the everyday life and had been aestheticized; the second is all materials in daily lives, especially the major industrial products as well as environment had been aestheticized. If we want to deepen the implied research of product imagine design in the context of the aestheticization of everyday life, the effective path is linking theory with practice, in light of China’s economic construction and the practice of industrial production, and we should analysis and investigate all kinds of products’ design process specifically and empirically which from design, produce, sell to consumer. What’s more, we need to sum up product design pattern of deeply aestheticization, to guide new practice, contribute aesthetics and art theory to the national and regional economic social development. This essay adopts the theoretical research and empirical studies and attempts to explore initially of the image design of product in the context of the aestheticization of everyday life.更多还原