【作者】 单红莉；

【导师】 黄效武；

【作者基本信息】 湖南师范大学 ， 设计艺术学， 2009， 硕士

【摘要】 春节是中国重要的传统节日,起源于传统农耕社会,有着几千年的历史。春节产生于社会生活实践,有着深厚的群众基础,所以一直被延续下来,在漫长的历史发展中,积淀了深厚的文化传统,寄托着人们对美满幸福生活的向往。但历史进入到二十世纪末,春节的年味开始淡化并出现了衰微的迹象,春节年俗文化的社会环境遭到破坏。为了让人们更好的关注和享受年文化,让年文化具有时代特色与较强的视觉识别有效性,本文从年文化与现代艺术设计相结合的角度予以研究。旨在通过发扬年文化的精神内涵,创造出符合当代需求和审美心理的年文化视觉艺术作品。本课题从年的起源出发,系统地阐释了年文化的内容,对与之密切相关的年文化民俗和视觉艺术进行了较细致、系统的整理,以揭示它们的文化内涵,最后推进到关于年文化的现代艺术设计,还对未来年文化现代艺术设计的发展趋势作出了展望与分析。本文的重点在第五章,详细阐述了年文化现代艺术设计的具体方法和设计中所要遵循价值取向,提出在借鉴传统年文化视觉成果基础上对传统的颠覆与超越,在设计时要考虑时代性和创新性、文化传统和民族特点、消费需求和年文化品牌的创建,并列举了一些融入年文化内容的现代艺术设计应用的例子加以分析说明问题。更多还原

【Abstract】 Spring Festival originates in the traditional agriculture society, Chinese New Year is an important traditional festival with a history of several thousand years, which enjoys a sound foundation in social life practices. As it has inherited from the long historical development, the festival accumulates deep cultural traditions which show people’ s longing for happy lives. However, as we enter into the twenty-first century, the annual Spring Festival and its taste begin to downplay signs of a decaying, the social environment of "Nian" culture is in destruction. In order to allow people to pay more attention and to enjoy "Nian" culture better, we’ d better present its era characteristics and embody its identify effectivenesses through its strong vision. From the perspective of combining the culture with modern art design, this article is designed to carry forward the spirit of the culture connotation through creating works of art which are in line with contemporary psychological, aesthetic and cultural vision.This thesis starts from stating the origin of "Nian" , then systematically explains the contents of its culture and cultural connotations, which closely relate to the annual cultural folk custom and visual arts, and finally advances to modern art design of "Nian" culture, the development of its future and outlook are also analyzed. The focus of this paper is the fifth chapter, which describes the specific modern art designing methods of the culture and the value orientation to be followed in details. Basing on the traditional culture vision achievements, the subversion and transcendent of the tradition, it draws that the culture designing should consider the era of design, innovation, cultural traditions and national characteristics, demands of the consumer and creation of culture brands, then present some modern art design examples which close relate to "Nian" culture to analyze and explain the above question.更多还原