【作者】 郑琳；

【导师】 徐群晖；

【作者基本信息】 浙江大学 ， 传播学， 2009， 硕士

【副题名】论大众传播媒介的游戏化趋势

【摘要】 在现代社会,大众媒介的影响力已经渗透到了人类生活的方方面面,它们的作用除了告知受众信息之外,还有一个非常重要的作用——使受众通过对大众传播媒介的体验,在获取信息与知识的同时收获快乐。大众传播媒介通过这种无处不在的影响力来营造一个惬意、舒适、轻松的环境,并企图来缓解人们在激烈竞争之下的巨大的压力。如今,大众传播媒介在受众看来,更多的是一个休闲的工具,它们更像是受众生活当中不可缺少的一部分。在大众传播媒介的体验过程中,不论是报纸的娱乐新闻,电视的综艺节目,还是网络的搞笑视频等等,受众体会到了参与游戏之后的那种狂欢式的喜悦。大众传播媒介已经被深深地打上了游戏的烙印——一种追求自由,崇尚愉悦的精神在不知不觉之间渗透进了大众传播媒介之中。更多还原

【Abstract】 Nowadays, the influences of the mass communication media have permeated into all aspects of people’s lives. The functions are not only telling audience about the information, butalso——which is very important, that is making the mass enjoyedthe media experience. The mass media build a delightful, comfortable and relaxed environment by means of its omnipresent influence, what’s more, it tries to relieve people’s tremendous pressure in such intense competition. At present, from the audience’s viewpoint, the mass media is much more than an entertainment instrument and an indispensable part in people’s lives. During the media experience, whether entertainment news in newspapers, variety shows on TV or ridiculous videos on the internet, the audience realized the pleasure which they had in the games . The mass media has been deeply stamped with playful and infotainment brand. A spirit which seeks for freedom and advocates happiness has infiltrate in the mass media unconsciously.更多还原