【作者】 段永琴；

【导师】 龚海涛；

【作者基本信息】 新疆财经大学 ， 企业管理， 2008， 硕士

【摘要】 20世纪90年代以来,企业面临的环境随着信息、技术的迅猛发展和飞速扩散而发生了翻天覆地的变化,而且,环境变化的速度越来越快。面对越来越不确定的环境和动态竞争的压力,以创造未来为特征的柔性战略必将成为21世纪超竞争环境下企业的基本战略选择。和传统战略相比,柔性战略面临的是更为不确定的环境,战略的实施更强调变化,所以也就面临着更大、更多和更加难以管理的风险,柔性战略从形成、选择、实施到控制都受制于战略主体的风险管理水平。因此,完善的风险管理对柔性战略的成功实施起着至关重要的作用的,但就笔者所检索的大量资料来看,对柔性战略的研究都将重点放在如何创造未来上,而对在创造未来的过程中如何应对风险关注的还很少;在论述柔性战略和企业风险的关系时,柔性战略的思想和方法通常是作为风险管理的一种指导思想和方法支持,尚未有人全面系统地讨论过柔性战略相对于传统战略所特有的风险管理问题。本文正是基于企业全面风险管理作为企业免疫系统的强大功能和其广泛的应用领域,尝试将其应用到柔性战略中来,为柔性战略的顺利实施提供理论和方法上的支持。由于柔性战略的核心是处理未知的未来,而这一过程中涉及的因素太多并且无法准确预测。在混乱的竞争环境中,利用机会和规避风险的速度迫使战略的形成不再可能同战略的实施相分离。本文针对柔性战略的这一特点,提出了基于全面风险管理的柔性战略一体化模式。这种整合模式强调针对柔性战略的特点,构建与之紧密结合的全面风险管理体系,使其“嵌入”柔性战略形成、实施、评价与控制的各个环节,以确保每个环节通过战略转换并行而连续地进行。首先,从基于全面风险管理的柔性战略思想的形成、资源和能力的分析等方面阐述了基于全面风险管理的柔性战略的形成;接着,从全面风险管理的角度出发,通过柔性战略的设计原则、设计方案和配套全面风险管理方案的选择等几方面论述了基于全面风险管理的柔性战略的选择;然后从柔性战略实施的前提——强大的风险管理能力和柔性战略实施的主要手段——模块化等方面讨论了基于全面风险管理的柔性战略的实施;运用战略期权思想介绍了如何在企业全面风险管理的保障下评价和控制柔性战略;最后,阐述了以上各步骤通过战略转换并行而连续地进行的一体化过程。更多还原

【Abstract】 Since the 1990s, with the fast development of technology and information, the environments that enterprises face have changed extremely. The speed of changes, mean-while, is faster and faster. Faced with increasingly uncertain environment and dynamic competitive pressure, the creating-future characteristics of the flexible strategy will become the basic strategic choice for enterprises of the 21st century under uncertain environment.Compared to the traditional strategic, flexible strategy is facing a more uncertain environment, put more emphases on the implementation of strategy changes, so it’s facing a greater, more and more difficult to manage risk. Flexible strategy from the formation, the choice and the implementation to the control of the flexible strategy all are subjected to the capability of the enterprise risk management. Therefore, a sound risk management strategy plays a vital role in the successful implementation of flexible strategic. After crawling on the large volume of data, the author find the study of flexible strategy mainly focus on how to create the future, but fewer focus on how to deal with the risk. When concerned the relations between flexible strategy and business risk, the flexible strategic thinking and method are usually as guiding ideology and methods of risk management. Therefore it has not yet been discussed comprehensively and systematically that how to control the enterprise risk about the flexible strategy. This article is trying to deal flexible strategy with comprehensive risk management method, which is the power immune system of business enterprise and is widely used, and give the theoretical and methodological support for the smooth implementation of flexible strategy.As the core of flexible strategy is dealing with the unknown future and involves too many factors, it can not be accurately forecast. This means that it is no longer possible to separate the formation and implementation of the strategy in the confusion and competitive environment when taking advantage of opportunities and avoiding risks. In this paper, the author proposed the integration model of the flexible strategy and comprehensive risk management strategy. This integration model of flexible strategies addresses the construction of a comprehensive risk management system, which is“embed”in each stage of a flexible strategy, and makes sure each stage smoothly work.First of all, this article gives the formation of flexible strategy from many aspects, then from a comprehensive risk management point of view, presents the options of comprehensive risk management of flexible strategy, and then discussed the implementation of flexible strategy and introduced how to evaluate and control flexible strategy by using strategic options thinking method. Finally, this article interprets the continuous integration process of the above steps.更多还原