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陕西千阳民间布缝玩具市场态转型研究

Study on the Market Transformation on the Cloth-kitted Toys in Qianyang Shanxi Province

【作者】 林俐

【导师】 冯骥才;

【作者基本信息】 天津大学 , 美术学, 2007, 硕士

【副题名】兼论中国民间美术的发展与传承

【摘要】 中国进入20世纪后,以工业化、城市化、科学化为代表的现代化变革不可逆转地瓦解了原生态民间美术古风传承的社会、经济和人文的基础,导致民间美术生存环境的整体改变,原生态民间美术面临整体性的衰亡。另一方面,发展民间美术是维护我国民族文化的需要,也是工业时代人类多元文化建设的需要。传统民间美术不可避免的走上商品化道路,开始向市场态转型。市场态民间美术与生俱来的经济与文化的双重身份,决定了它要受到文化和经济这两个领域发展逻辑和双重运动规律的作用和制约,也致使它的发展过程中产生了经济与文化、传统与现代的种种矛盾。在实现经济利益的基础上,如何维护文化价值是民间美术市场态转型过程中遇到的最大难题。陕西省千阳县市场态民间布缝玩具20多年来的发展状况可以说是研究民间美术品市场态转型的范本。本文通过对千阳县布缝玩具的市场态转型的实地考察和深入分析,对其在转型过程中文化价值失落的原因进行深入的剖析,并提出解决问题的具体对策,并以此为例对如何引导民间美术在转型过程中更好地发展和传承得出一些个人的思考。通过个案分析和理论论证,本文认为民间美术形态是随着其生态环境的变迁而改变的,市场态民间美术是民间美术发展的必然阶段,应该具有自己的特色并被给予加强保护和引导。发展市场态民间美术不仅能实现经济利益,更具有文化战略意义,不仅要作为一项经济产业来对待,更加应该定位于一项文化事业来发展。对于市场态民间美术产品可以作为特殊商品对待,发展市场态民间美术,政府和相关文化部门应该给与更多的关注和引导。

【Abstract】 With China’s entry into the 20th century, some of the folk fine arts, traditional social legacy as well as the cradle of economy and humanitarian have been unreservedly deserted by modern reform represented by industrialization, urbanization and scientific approaches, which result in the complete change in survival environment of folk fine arts and the total decline of it. On the other hand, it is unavoidably that traditional folklore art are about to become commodities with the transformation of its market pattern.With its born double identity of economy and culture in the market-oriented folk fine arts have to be restrained by the double movement function and restriction of the logical development of the two aspects. With the development of that, it brought about a variety of contradictions such as economy and culture, tradition and modern. The biggest problem that we are confronted with is how to maintain the culture value of the civil arts in the market transformation process on the ground of realizing economic benefit.A study of cloth-knitted toy handicrafts in Qianyang county, Shanxi province in the past 20 years can be regarded as typical representative of market transformation in studying folk fine arts. This paper gives a deep analysis of the loss of culture values by the field study of the toy handicrafts. The author aim at providing specific solution to the problem and at the same time express some personal ideas of how to save our traditional essence of civil arts in the market-oriented economy.With some case study and theoretical prove, the author of the article believes that folk fine arts must follow the trend of change in its survival pattern. Actually the market transformation is the absolute stage of folk fine arts, with its own specialties, which should be protected and guided. Not only can the development of folk fine arts in the marketing economy bring about the economic profit, but have some strategic meaning. They may be looked on as a economical industry as well as a culture activity.As a special commodity, civil arts will receive more attention and guidance form the local government and culture-protection organization.

  • 【网络出版投稿人】 天津大学
  • 【网络出版年期】2009年 04期
  • 【分类号】J528-4
  • 【被引频次】1
  • 【下载频次】274
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