基于供应链契约理论的联想手机售后服务链协调研究

【作者】 夏志刚；

【导师】 刘咏梅；

【作者基本信息】 中南大学 ， 工商管理， 2007， 硕士

【摘要】 联想手机作为国产手机的代表,其市场份额占有率稳居整体第四、国产第一的领先位置。为了提高联想手机品牌的知名度,联想开始加强手机售后的服务链管理。服务链是一种特殊的供应链,由不同利益主体构成的合作型系统,各利益主体在追求自身利润最大化的同时,往往与系统整体目标产生冲突,因此服务链和供应链一样,也是典型的、需要协调的系统。本文首先对传统的供应链契约理论进行综述,为后面服务链建模打下基础;然后对联想手机售后服务链的构成及运行情况进行了具体研究;接着根据联想手机售后服务链的特点,借鉴传统产品供应链契约建模的思想,结合收入共享契约和退货契约建立了联合契约模型并进行求解;最后是案例分析,对比了新旧契约模型下服务链整体和各方利润,表明了联合契约模型优于现有契约模型。更多还原

【Abstract】 As the representative of Chinese mobile, Lenovo’s market share took the fourth place in total and took the first place in Chinese mobile. In order to improve the band of Lenovo mobile, Lenovo pays more attention to service chain management.Like a supply chain, a service chain is made up of two or more parties with different benefits. Optimal service chain performance requires the execution of a precise set of actions. Unfortunately, those actions are not always in the best interest of the members in the service chain because the service chain members are primarily concerned with optimizing their own objectives. So service chain is also a typical system that needs to be coordinated.Firstly, this paper surveys typical supply chain contracts and makes the foundation for the following model. Secondly, the embodied operational situations of the service chain are explored in Lenovo mobile industry. Thirdly, the paper provides a combined contract model for Lenovo mobile industry under thoughts of the existed contracts models of supply chain. At last, a mathematical example is provided, the profits for the whole service chain and the profits for every member have been compared with between in the new contract model and in the old contract model, and the results shows the new combined contract model is better.更多还原