【作者】 徐林；

【导师】 忻展红；

【作者基本信息】 北京邮电大学 ， 工商管理， 2008， 硕士

【摘要】 本文试图运用管理学知识,论述中国电信运营商以统一通信为突破点实施战略转型的必要性、可行性和紧迫性。从中国通信业的发展和内外部环境分析入手,适时引入统一通信概念,对统一通信的发生、发展和应用进行了详细的介绍,指出全球范围内电信运营商在通信产业链的主导地位,正面临着来自于上游系统提供商和设备提供商的严峻挑战,传统电信运营商在新的形势下重新寻找和调整自己的战略方向刻不容缓。同时,本文通过研究和借鉴国外典型运营商战略转型的成功经验,努力寻求国内电信运营商转型的战略途径,具有一定的现实意义。本文在对论题的展开中,运用了PEST分析法、标杆分析法、五力模型分析法、产业价值链分析法和SWOT分析法等多种手段,分析内外部环境和自身优劣势,确定核心竞争能力和竞争关键因素,辨别中国电信运营商发展所面临的机遇和挑战,并借鉴国内外通信企业成功经验,结合通信行业的自身特点和当前国内电信运营商的转型方向,提出战略构想方案,力求保证结论的客观性、科学性与合理性。更多还原

【Abstract】 This thesis tries to use management knowledge to state the necessity, feasibility and urgency of implementing strategic transformation through unified communication as breakthrough for Chinese telecommunication operators. Starting from the development of Chinese telecom industry and the analysis of internal and external environment, the thesis introduces the concept of unified communication timely, expounds the happening, development and application in details, pointing out the leading position of the operators in the value chain of telecommunication all over the world, and is faced with the serious challenge from upper system providers and equipment manufacturers. It is urgent for traditional telecommunications operators to seek and readjust the strategy direction in the new situation. At the same time, the thesis is striving for strategic way of transformation for operators and is of great practical significance through researching and referring successful experience from foreign operators.On the process of discussion, the thesis uses SWOT, PEST Benchmarking and Value chain analytical method to analyze the internal and external environment as well as own advantages and disadvantages, confirms core competence and key factors and distinguishes opportunities and challenges Chinese telecommunications operators are facing. Moreover, the article puts forward strategic concept project to ensure that the conclusion is objective, scientific and reasonable through referring to successful experiences of communication enterprises abroad and combining own characteristic and current direction of transformation.更多还原