【作者】 丁长秀；

【导师】 尹涛；

【作者基本信息】 北京邮电大学 ， 工商管理， 2008， 硕士

【摘要】 语音业务的收入一直以来都是我国固话运营商的主要收入来源,但是由于信息服务市场需求不断增加,移动业务分流固话业务严重,再加上VoIP对传统语音业务的冲击,使得固话运营商固话语音业务市场乏力,中国固话运营商的收入增长率也已低于国民生产总值增长率。本文以平顶山市网通公司为研究样本,运用营销知识和发展模式相结合的方法,通过有点到面的方法,分析了全国固网通信市场发展现状及面临的竞争环境,对电信业进行了SWOT分析,找出固网运营商存在的有利和不利条件,确定了适合市场需求的转型策略。先通过固话运营商面临的困境提出了固话运营商转型的必要性,然后细致分析了固网拥有的带宽、稳定等优势,进而提出了固网转型的方案:从窄带通信向宽带通信转型,从单一业务向全业务运营商转型,从话音业务向综合信息和多媒体信息服务转型。在此基础上,本文对转型的实施步骤也进行了详细探讨。网络转型是整个固网电信运营业转型的基础,本文还对网络基础转型即基于IP下一代网络转型进行了分析。最后通过对比世界各国的情况,对中国固话运营商的转型进行了总结。更多还原

【Abstract】 Voice business revenue has been our fixed line telephone operator’s main source of income, However, as the information services market demand continues to increase, mobile triage Telephone serious business. VoIP addition to the traditional voice business impact, making fixed line telephone operators to fixed voice business market is weak, China Telephone operators income growth has been lower than the GDP growth rate.This article passes the company take the Pingdingshan net as the sample of study, unifies the method using the marketing knowledge and the development pattern with the way of from point to the surface, has analyzed the competition environment which the Fixed Telecommunication Network Service market development present situation faces in China, has carried on the SWOT analysis to the telecommunications industry, discovers the advantageous and the adverse condition which China Telephone operators takes, has determined the strategy which suits the market demand of the Fixed Telecommunication Network Service market development. Firstly this article passes Telephone operators to the plight of Telephone operators of the need for restructuring, Then a detailed analysis of the fixed network with the bandwidth and stability advantages, and then fixed the restructuring of the program : Communication from narrowband to broadband communications transformation from a single business to the whole business operators transformation, from the voice business to the integrated information and multimedia information services restructuring. On this basis, this paper the implementation of the restructuring steps have conducted a detailed study.Restructuring of the entire network FTNS Operators restructuring of the telecommunications infrastructure. It also right that the network infrastructure transformation of next generation IP-based network transformation were analyzed. Finally, in contrast to countries in the world, China Telephone operators for the transformation of summing up.更多还原