【作者】 孙培松；

【导师】 金永生；

【作者基本信息】 北京邮电大学 ， 工商管理， 2008， 硕士

【摘要】 本文首先阐明了VPN的相关概念及其发展过程,然后从市场规模、区域发展情况、产业链等方面对国内VPN的发展现状进行分析总结,并介绍了国外和国内几家著名的VPN设备生产厂商。面对中国这一迅速发展的市场,本文主要围绕VPN市场产业发展环境、现状、特点及未来市场的机会等方面展开,还通过波特五力模型分析方法对VPN市场的技术及市场变化趋势进行深刻分析,预测了未来几年内VPN市场的规模。最后,对VPN的发展趋势进行预测分析,并对VPN市场提出了发展建议。随着VPN市场的成熟和VPN产业链的日益完善,中国VPN厂商与国外VPN厂商之间的竞争将越来越激烈。国内VPN厂商应根据企业自身的优势和特点,不断调整和完善自己的营销策略,在激烈的市场竞争中扩大市场份额,为中国VPN的高速健康发展贡献自己的力量。更多还原

【Abstract】 At first the thesis expounds the concept of VPN and states the development of VPN. Then analyzes the present condition and structure production of VPN in china and introduces certain main international and domestic VPN providers and their solutions. Next, in accordance with the rapidly developing VPN market, the thesis centers on industry environment, present situation and opportunity in the future, uses 5 forces method to deeply analyze the competition environment and competition strategy in china. At last the thesis forecasts the development trend of VPN and provides some rational advices for development of VPN.With the maturity of VPN market and the standardization of VPN industry, the competition between international VPN firm and domestic VPN firm will be more and more fiercely. Based on own superiority and distinguishing feature, VPN firm of China should rapidly adjust and optimize the market strategy to expand market share in China. In addition, China company should contribute own energy for the healthy development of VPN industry.更多还原