【作者】 曹智颖；

【导师】 郑焱；

【作者基本信息】 湖南师范大学 ， 旅游管理， 2008， 硕士

【副题名】基于休闲消费决策视角

【摘要】 随着社会的日益发展,人们对生活品质的要求进一步提高。伴随着健康、快乐理念的深入人心,休闲活动逐渐普遍化,而作为休闲活动重要组成部分的体育休闲也被更多的人所喜爱。但以往的研究较多关注市内的体育休闲,对近郊体育休闲较少涉及。其实,随着城市空间的拓展,休闲的郊区化趋势日益明显,因为近郊能够避开城市的喧闹,空气较好,有利于缓解工作、生活压力,促进身体健康,同时,近郊距离城市较近、路途耗时少、便于重复消费,具有开展体育休闲活动的有利条件,因此开展近郊体育休闲研究具有较好的理论和实践意义。本文基于休闲消费决策的视角,着重研究人们近郊体育休闲的需求特征,深入探讨人们的需求差异,从而归纳出近郊体育休闲的需求特点。文章分为五个部分:第一部分为绪论,主要内容包括研究背景、国内外体育休闲和消费决策研究、研究目的和研究意义、研究思路和技术路线;第二部分对文章涉及的主要概念进行界定,同时对主要理论依据进行阐述;第三部分提出文章的研究假设和研究方法;第四部分为实证研究部分,本文选择长沙为研究对象,主要从近郊休闲、近郊体育休闲和相关休闲三个方面来分析长沙市民近郊体育休闲的需求特点;第五部分为结论部分,主要对研究进行总结归纳。本文指出:从调查结果看,长沙市民近郊体育休闲需求特征明显。基于休闲消费决策的视角深入分析,可以发现休闲消费决策对近郊休闲频次、消费水平、信息渠道、动机、近郊体育休闲消费意愿、时间偏好、季节偏好、专业服务偏好、住宿偏好、住宿费用意愿、娱乐活动意向、餐饮需求、场所风格、项目风格、具体项目偏好均存在显著影响,而对休闲组织方式、交通工具偏好的影响相对不明显。本文还依据研究结果得出系列启示:场所风格应突出主题,注重与自然的结合;项目风格多元化,满足不同功能需求;具体项目多样化,突出户外特色;近郊体育休闲需注重娱乐色彩;产品设计注意周末特色;专业服务的必要性;关注自驾车群体;结合季节特点,合理安排活动。更多还原

【Abstract】 With the development of society, people’s demanding of life quality is also further improved. As a the main component of the leisure activities, sports leisure is gradually generalized, along with the acceptance of healthy and happy idea. But former researches focus on sports leisure in city proper rather in the suburbs. In fact, because of the favourable environment of suburbs which are good for relieving stress and improving health, suburbanization of leisure is becoming more and more obvious. For the beneficial conditions, like close to city proper and less time-cost, developing suburb sports leisure is of theoretical and practical significance.This paper focus on people’s demanding characteristics of suburb sports leisure, on the basis of leisure consumption decision-making. It also concluded the requirement features through further demanding differences. It consists of 5 parts which are as follows: Part one: introduction. Including background、sports leisure and consumption decision-making research at home and abroad、objective and significance、research thinking and technical route. Part two: definition of concepts appeared in this papers and illustration of the primary theoretical foundations .Part three: theoretical hypothesis and research methods. Part four:empirical research .This paper analizes the demanding characteristics of suburb sports recreation by means of suburb leisure、subsureb sports leisure and related leisrue. Part five: conclusion.This paper indicates: according to the resule of the survey, wo find that the demanding characteristics of suburb sports leisure in Changsha is significant. On the basis of leisure consumption decision-making, we can get that leisure consumption decision-making has significant effects on many aspects like frequency、consumption level、information channel etc., not significant on organization way and transportation preference. We put forward some suggestions: the stressing of theme in location style; diversification of item style; diversity of specific item; weekend features; necessity of professional service; concern on self-drive group; arrange reasonable activities combined with seasonal feature.更多还原