【作者】 俞雄瑶；

【导师】 吴荣先；

【作者基本信息】 苏州大学 ， 应用心理学， 2008， 硕士

【摘要】 本研究结合社会认知职业理论、计划行为理论、认知社会学习理论和职业成熟理论等众多理论,研究文字劝说信息对大学生职业决策态度的影响。首先修订了大学生职业决策态度三个问卷:自我效能感、结果预期和行为意向问卷。同时,根据2×2实验设计编写了四组不同取景和类型的文字劝说信息。在职业决策态度问卷和劝说信息得到测试,符合理论要求之后,对苏州大学和宁波大学344名大—大二学生进行了实验研究。经过SPSS统计分析,得出以下结果:1、接受文字劝说信息比没有文字劝说信息的大学生职业决策态度要显著高。2、信息类型对职业决策结果预期和行为意向有显著影响,接受直接劝说的大学生职业决策结果预期和行为意向比接受间接劝说的要显著高;但是两者对自我效能感的影响没有显著差异。3、信息取景对职业决策结果预期和行为意向也都有显著影响,接受反面劝说的大学生职业决策结果预期和行为意向要比正面劝说的显著高;但是两者对职业决策自我效能感的影响也同样没有显著差异。4、信息类型、信息取景、职业决策自我效能感和结果预期对行为意向具有联合预测力。因此,想要提高大学生职业决策的态度,文字劝说信息是有用的;为了更大程度地提高大学生职业决策态度,更适合采用直接的信息类型来劝说目标对象进行职业规划或决策;不仅如此,也更适合采用反面取景信息,通过论述不进行职业规划和决策导致的后果来劝说目标对象进行职业规划和决策。更多还原

【Abstract】 Based on theories of Social Cognitive Career Theory, Planned Behavior Theory, Cognitive Social Learning Theory ,The Career Maturity Theory ,this paper researched the effects of verbally persuasive messages on collage students’ career decision-making attitudes. First, emended three questionnaires of collage students’ career decision-making attitudes, they were collage student’s career decision-making self-efficacy, outcome expectations and intentions. At the same time, four verbally persuasive messages of different type and flaming were written due to 2×2 experimental designs. After decision-making attitude questionnaires and verbally persuasive messages were testified to accord with the frame of references, 344 underclassmen from Suchou university and Ningbo university were experimentalized.Using the statistical software of SPSS, Results of the present study indicated that,1. Verbally persuasive messages have a positive impact on college student career decision-making cognitions than do not receive any verbally persuasive message.2. Message type can have significant effects on career decision-making outcome expectations and intentions. Direct messages appear to improve students’ career decision-making outcome expectations and intentions more than indirect messages. However, they may not differentially affect a collage student’s career decision-making self-efficacy.3. Message flaming also can have significant effects on career decision-making outcome expectations and intentions. Loss framed messages appear to motivate students’ career decision-making outcome expectations and intentions more than gain framed messages. However, they may not differentially affect a collage student’s career decision-making self-efficacy either.4. Message type, Message flaming, collage students’ career decision-making self-efficacy, outcome expectations can predict the career decision-making intentions.Therefore, verbally persuasive messages do make sense to change the attitudes of collage students’ career decision-making. In order to improve furthest attitudes, it is better to persuade receivers by using direct message type. Choosing loss flamed messages to tell the lost if career decision-making is not done can also enhance the effect of persuasion.更多还原