【作者】 周建军；

【导师】 黄震；

【作者基本信息】 苏州大学 ， 传播学， 2007， 硕士

【摘要】 手机作为一种通讯终端不但使用户能够利用语音和短信进行人际交流,而且具有强大的多媒体综合传输功能,具备成为一种强势的信息传播和个人娱乐传播的工具,同时具有大众传播和人际传播的功能。本文从传播学的角度,运用媒介分析理论对手机电视的传播功能予以审视,从传播者、传播渠道、传播方式、信息接受者、传播效果及传播的反馈等方面对手机媒体的大众传播功能进行全面的分析探讨。通过对手机电视的媒介形态特性、传播特性、传播内容的分析,把握手机电视的信息传播规律,并在此基础之上探讨手机电视大众传播的社会功能及其对人类信息传受方式、信息流通以及物质消费、文化消费等方面的影响。更多还原

【Abstract】 As one kind of communication terminal, mobile phone not only enables us to carry on interpersonal exchange with the sound and the short messages, but also has the formidable multimedia synthesis transmission function. There is a way to be one kind of strong tools for information dissemination and personal entertainment. At the same time, mobile phone has the function of mass communication and interpersonal communication.This article takes the view of communication, examining the communication function of mobile phone-television with the medium analysis theory. We will carry on the comprehensive analysis about the mass communication function of mobile media. For this, we discuss from the communicator, the channel, the ways, the information receiver, communication effect, the feedback and so on. Through the analysis of medium shape characteristic, the communication characteristic and the content, we will grasp the mobile phone-television rules of information transmission. On the basis of this, we will still discuss its social function and its influence on the ways of communication, the information circulation, as well as the influence on material and cultural expense influence.更多还原