【作者】 高卫群；

【导师】 汪康乐；

【作者基本信息】 苏州大学 ， 体育教育训练学， 2007， 硕士

【摘要】 苏州市位于长江三角重心地带,是著名的历史、文化名城,近几年来经济增长突飞猛进,成为江苏省经济发达的城市之一,并有着强劲的持续发展潜力。苏州市社会经济的蓬勃发展,为居民提供了较为丰富的物质生产和生活资料,居民的生活水平在不断提高的同时,体育运动也逐步进入了居民的生活,成为社会生活的一个重要组成部分。体育消费作为现代社会生活消费的一个重要组成部分,是人们在满足了基本生活需求的基础上,引发出的一种适应更高层次需求的消费行为,是伴随着人们对体育功能和作用的主观认识的不断提高而形成的一种新型消费类型。苏州高新区是我国最早批准建设的国家级高新技术开发区之一,其经济发展水平位于全国前列,创建至今已有15年。对这一特定区域的居民进行体育消费的调查研究,以辩析其生活、经济收入与体育消费的关系,以及不同人群的体育消费目的、结构、水平等,对指导苏州市居民今后体育消费有一定的现实意义。1文采用文献资料法、调查研究法(专家访谈法、问卷调查法)数理统计法、逻辑分析法等研究方法,选取性别、年龄、文化程度、职业和收入五个因素变量对苏州高新区居民体育消费目的、体育消费结构、体育消费水平、体育消费场所、体育消费项目进行调查与研究,得出以下结论:1、苏州高新区居民体育消费目的,首选是强身健体,其次健身健美及休闲娱乐,体育消费目的正确。2、苏州高新区居民体育消费结构,主要由运动服装鞋帽、体育书报音箱制品和参加体育锻炼及培训等组成,其中体育实物消费比例占62.60%,体育劳务消费比例占75.20%,体育信息消费44.7296,体育消费结构合理。3、苏州高新区居民年体育消费水平,第一位是101-500元,其次是501-1000元、1001-2000元,属省内较高体育消费水平。4、苏州高新区居民体育消费项目,第一位是健身健美,其次是羽毛球、乒乓球等,主要以有氧运动和中等强度运动为主的项目,符合强身健体的体育消费主要目的。更多还原

【Abstract】 Suzhou, located in the center of Yangtze River delta is a renowned historical and cultural city. For the past few years, Suzhou has become one of the developed cities in Jiangsu Province, and has the highly persistent developing potentials. The vigorous development of Suzhou’s economy provides the rich material products and wealth. At the same time, physical exercise is finding its way into citizen’s daily life, and is becoming more and more important. Sports consumption is regarded as one of the important aspects in modern social consumptions. It is based on the satisfaction of the basic existence needs, and is brought to new consumption behavior of a higher level. It is the new consumption that accompany with the raise of subjective knowledge in sports functions and effects. Suzhou National New High-tech Industrial Development Zone(SND), set up 15 years ago, is one of the earliest ratified national Economic Development Zones. It ranks as the forefront with national economic development. As a result, the research on the sports consumption of the inhabitants in this specific area, is trying to discriminate the relation between their incomes and the sports consumption, as well as the purpose, structure, standard, etc. It has the practical significance to guide the sports consumption in the future.By using the methods of documentary study, questionnaire, mathematical statistics and logical analysis, and selecting five factors such as sex, age, educational background, occupation, income, this paper puts forwards the study on the inhabitants who live in SND about their sports consumption purposes, sports consumption standards, sports consumption location, sports consumption items. Then the conclusion is draw as follows:1、Sports consumption purposes-to strengthen physical health first, then to leisure, entertain and build the body, get the proper ideas on sports consumption2、Sports consumption structure, sport clothes first, then the sports media productsand the sport training. Sports items consumption occupies 62.60%, sports labor sourcehas 75.20%, sports information consumption has 44.72%. The structure of sportsconsumption is reasonable.3、sports consumption standards, the high lever is between 101-500yuan, then501-1000yuan, and 1001-2000yuan. It ranks the higher level in Jiangsu province.4、sports consumption items, aerobic exercises as the most popular, then badmintonand table tennis. Main items are about aerobic sports and physical activities of moderateintensity, answering the purpose of strengthening physical health.更多还原