【作者】 侯文柏；

【导师】 胡培；

【作者基本信息】 西南交通大学 ， 工商管理， 2007， 硕士

【摘要】 近年来，随着大连市经济的飞速发展，大连市零售业的发展也不断地迈上新的台阶。特别是随着中国正式加入WTO后，大量外资零售企业正式进入到大连零售市场，给大连市零售业带来了很大的冲击。零售业呈现出多业态、连锁化经营、规模化经营的发展态势，也成为了大连市竞争最为激烈的行业之一。对大连市而言，为了打造北方香港，建设东北亚航运中心，成为东北老工业振兴的龙头城市，零售业的地位和作用是不容忽视的。大连市“十一五规划”明确提出了要优先发展现代服务业的战略任务，要完善服务设施，发展服务产业，增强服务功能，提高服务水平，进一步增强区域性中心城市的地位和作用，为促进东北亚地区经济发展提供功能完备的服务平台。而大连市零售业作为服务业中的重中之重，可定会得到空前的重视，其发展潜力和空间巨大。本文介绍了大连市零售业发展的概况、现状及特点，并从总体经济运行环境和区域经济要素上描述了大连市零售业整体发展环境。并根据政府统计部门的零售业综合数据和企业基础数据，采用市场结构分析、数理统计分析和SWOT分析方法，对大连市零售业的市场集中度、网点特征、以及零售业的竞争优势、存在问题、外部机遇和外部威胁进行了详细分析，并结合大连市零售业未来发展趋势提出了相应的发展战略和发展对策。更多还原

【Abstract】 Recently with the rapid development of the economy in Dalian, Retail trade is a field that keeps developing to new states. Especially after China became a member of WTO, a great number of international retailors stepped in the ratail market in Dalian, which brought a big impact to the local retailors. Retail trade is showing the new direction of multiple formats、catenation、enlarged scale. It becomes one of the most competitive industries in Dalian.To Dalian City, for creating northern Hong Kong, the construction northeast second shipping center, become old industry of northeast to develop of group leader city, the position and function of the retail trade allow of no to neglect."15 programmings" in Dalian City put forward and had the initiative strategic mission of develop the modern servicing business definitely, wanting perfect service facilities, developping the service industry, strengthenning the service function, raising the service level, further strengthen the position and function of the local area center city, for promote the northeast second region economy development provide the function complete service terrace. But retail trade in Dalian City Be in the servicing business of heavy medium of heavy, can settle and will get unprecedented value, its development potential and spaces huge.This thesis analyzed the density, characteristics of branches, advantages and problems of retail trade, and oppotunities and threats from outside using synthesized data and basic enterprise data from the government, and market structure analyse、mathematical statistics analyse and SWOT analyzing method. This thesis also worked out the strategies and sulotions to future development of Retail trade in Dalian.更多还原