【作者】 任雅仙；

【导师】 阿斯买·尼亚孜； 黄元才；

【作者基本信息】 新疆大学 ， 新闻学， 2007， 硕士

【摘要】 在网络发展日益迅速的今天,报业的发展面临着越来越强大的挑战,但同时发展报业网站又是时代赋予的一个机遇。本着为我国报业网站健康快速发展提供有意义借鉴的初衷,本文主要运用比较研究的方法,并以人民网和新浪网为个案研究,对当前我国报业网站和商业网站进行了多方面的比较和研究。重点分析和论证了报业网站在发展过程中,相对于商业网站存在的问题和不足。就如何更好地发挥优势,虚心学习,认真借鉴,打造网络新闻传播的强势品牌提出了自己的一些建议,希望能为其发展提供有意义的理论指导和实践借鉴。本论文以比较研究为主,兼以个案研究、数据分析、实例观察等多种实证方法对二者进行了多方面、多角度地比较,力求论证深刻、透彻。以人民网和新浪网为个案进行了详细具体地比较和分析。通过搜集本论题的最新资料,并对具体的一手资料进行了观察和运用。论述了“报业网站”称谓的重要性,认为在报业网站的建设和发展中,取长补短,虚心学习借鉴是关键。并重点进行了增强亲和力、做好整合、做强新闻、加大互动交流、加大自身宣传等方面的建议分析。更多还原

【Abstract】 Nowadays, as the internet develops increasingly fast , the newspaper industry is faced with greater challenge.Meanwhile, However, opportunity still exists that newspaper website is a promising field. With the aim to promote a healthy and rapid growth of newspaper industry website and provide some practical developing strategies, this paper mainly adopts the comparative study approach and carries out case study of people.com.cn and sina.com.cn, and on the basis of which this paper takes a multifaceted contrast and reserches on newspaper industry website and commercial website. Through the analysis, it is found that newspaper industry website has a lot of problems and weaknesses comparing to the commercial website. Therefore, a series of suggestions are raised for the newspaper industry website on how to fully use their strength and open their mind to adopt the new ideas , hoping that they would be theoretically instructive and practically useful.This paper mainly relys on comparative study approach and still applys case study ,data analysis and instance-observing approcah and etc, carrying out comparison and contrast between the newspaper website and commercial website from various angles, and thus try to be profound and lucid. This paper collects the latest material on the subject and strive to observe and apply the first hand material.What’s more, this paper proves the importance of appellation“newspaper industry website”and belives that the key of enhancing the popularity of the newspaper industry website is that the publishers should open their mind and learn from commercial’s strong points to offset the weakness.And this paper focuses on the strategic priorities that affect the development of the newspaper industry website: accessibility, collaboration, influential news, interactions & communications and popularity.更多还原