云南旅行社核心竞争力研究

【作者】 余绍华；

【导师】 李建波；

【作者基本信息】 昆明理工大学 ， 管理科学与工程， 2006， 硕士

【摘要】 随着中国旅游业持续、健康、快速地发展，云南旅游业凭借着优越的区位优势、丰富的旅游资源，国内、国际旅游稳步增长，产业体系已基本形成、产业规模不断壮大，旅游业一直作为云南省的支柱产业来培育和发展，目前云南正努力实现从旅游资源大省到旅游经济强省的新跨越。然而正是在这样的背景下，作为旅游的龙头产业旅行社企业却竞争力低下，服务水平不高，市场竞争混乱无序，为了争夺市场份额，不得不进行恶性削价竞争，利润率不断下降。一直处于“散、小、弱、差”的状态，旅行社行业如何做大、做强，全面提升旅行社企业核心竞争力、充分发挥自身的核心竞争力优势成为云南旅游积极整合旅游资源，推进再次创业最紧迫的任务。本论文在总结国内外企业有关核心竞争力战略管理理论和经营管理理论已有的研究成果基础上，从旅行社服务管理理论及经营特征入手，以云南省旅行社企业为研究对象，以企业核心竞争力理论为分析框架，运用文献分析、归纳及多学科综合等系统分析方法，着力探讨旅行社企业在市场竞争中获取可持续竞争优势的内生性因素，并研究进一步培养并催生云南旅行社企业核心竞争力的发展战略。论文共分六章，首先说明了本研究的现实与理论背景、论文的主要架构和研究方法。其次，简要概括了国内外有关核心竞争力理论的研究成果，包括核心竞争力理论的兴起与发展，核心竞争力的界定、特征和构成要素，还包括了核心竞争力与企业本质，核心竞争力的整合与管理。第三章则主要是探讨旅行社核心竞争力的概念及其识别；第四章认真分析了云南省旅行社企业核心竞争力现状、存在的问题及根源；第五章阐述了旅行社企业核心竞争力的培育的途径和方法；最后提出了增强云南旅行社企业核心竞争力的对策与思考。更多还原

【Abstract】 With the steady and rapid progresses of Chinese tourism, Yunnan domestic and international tourism industries continuously develop with stable steps due to its vantage geographical regional location and abundant tourism resources. At present, Yunnan tourism industry system has established in a considerable large scale. Yunnan provincial government has been regarded tourism as one of pillar industries in local social and economic development. The government also aims to build Yunnan as one of major tourism economic superpowers in China with the help of prolific tourism resources. However under such circumstances, travel agencies as the mainstay of tourism industry remain in such shocking and terrible conditions: unfair fierce competition, poor service attitude and chaotic market operation. In order to secure certain market shares, most travel agencies have to lower their prices with very little profits margin. The urgent task now is to make the travel agencies become even more powerful with strong core competence and predominant competitive strength. Accordingly, Yunnan tourist hospitality industry can gain sustainable advantages and full development.This dissertation is based on the existing research achievements of core competence in the fields of strategic management and business operational management theories. From the perspective of travel hospitality service management and its own operational characteristics, the dissertation focuses the Yunnan travel agencies as studying targets. The research methodologies relate to the literature review, induction and multi-discipline synthesized systematical analysis in accordance with the theory of core competence. In addition, it also discuses the internal growing factors to win a persistent competitive advantage for travel agencies in the tour market and brings forward strategies to further cultivate and upgrade the Yunnan travel agencies’ core competence.The dissertation is composed of six chapters:Chapter I introduces the present and theoretical background information, the researching framework and methodologies as well. Chapter II reviews the major research outcomes, evolution, identification, characteristics and inscapes of core competence theory, and clarifies the core competence relationships with enterprises and its integration and management Chapter in defines and identifies the core competence of travel agencies. Chapter IV makes a detailed study on the present situation, existing issues and causes regarding core competence development of Yunnan travel agencies. Chapter V mainly discusses the cultivation approaches of core competence. Chapter VI offers some valuable suggestions and strategic countermeasures to build up the core competence for Yunnan travel agencies.更多还原