【作者】 李荣彬；

【导师】 陈收；

【作者基本信息】 湖南大学 ， 工商管理， 2006， 硕士

【摘要】 人们对通信的需求正由简单通话需求向个性化、差异化、多样化的通信、信息、娱乐等需求转变,通信技术发展日新月异,通信建设如火如荼,这为湖南省邮电规划设计院扩大市场空间创造了新的机遇。但是,当前通信设计行业也正面临着越来越激烈的竞争,在这种情况下,湖南邮电院传统的创新能力、资源整合能力、市场开拓能力等都滞后于市场竞争的需要,在相互渗透、靠智力创造价值的市场竞争中不断地感受到了被动应战带来的重重压力。湖南邮电院正面临着很多新的机遇和挑战,如何不断提升企业竞争力,在目前激烈的市场竞争中生存、壮大、发展,成为迫切需要思考和亟待解决的问题。本文运用企业战略管理理论,通过采用PEST分析方法、SWOT分析方法对湖南邮电院外部环境和自身资源及能力进行全面分析,结合通信设计行业自身的特点,确定行业企业竞争力的评价指标体系,对湖南邮电院及主要竞争对手企业竞争力现状进行评价和对比分析,提出培育与提升竞争力的对策。具体措施是:创建学习型组织,加快新技术学习与开发,提升创新能力,合理配置资源,深化薪酬制度改革,强化资源整合能力,提升市场开拓能力,全面提升湖南邮电院的企业竞争力。本文对培育和提高湖南邮电院企业竞争力,确保巩固并扩大竞争优势,实现战略发展目标具有重要意义,同时,也可为同行业兄弟设计院和许多中小型企业在激烈的市场竞争中正确认识自身竞争能力,应对日益激烈的市场竞争提供借鉴。更多还原

【Abstract】 The customer requirements, which transit from simple communication needs to individual, different and diversified demands in communication, information and entertainment as well, are experiencing great changes. The development of telecommunications technology are tremendous. Telecommunications practice like a raging fire. Such make opportunities for Hunan Planning & Designing Institute of P&T(HNTDI) to expand market. But now the telecommunications designing industry is stressed in competition, under the circumstances, the traditional innovation capabilities, resource allocation and market development of HNTDI lag behind the demands of market contention. HNTDI is stressed in the competition which is interrelated and created value by intelligence in a passive position. Confronted with these chances and challenges, the burning questions that is forced to consider and figure out are how to improve corporate competitiveness and to live, to develop and to thrive in the market.Based on enterprise strategy management theory and two analysis methods, namely PEST and SWOT, this thesis undertook a comprehensive diagnosis of the surrounding environment, resource and capabilities of HNTDI. Combined with the inherent character of telecommunications designing industry, this thesis constructed an index system of competitiveness for a telecom enterprise, evaluated HNTDI and its main competitors by utilizing this index system, proposed policies to foster and promote competitiveness . The practical measures involved setting up learning organizations, speeding up learning and development of new technologies, promoting innovation capability, optimizing the allocation of resources , deepening reform of salary system , strengthening resource conformity capability, advancing market expanding capability and eventually promoted the corporate competitiveness of HNTDI in the round.This thesis is significant for HNTDI to foster and enhance the core competitiveness, to ensure superiority in contention and to implement strategic target. In addition, this thesis could be a good reference to find there competitiveness for the other institute in this industry, and also be a model to other small and medium-size enterprises in such a fierce market.更多还原