【作者】 卢建洲；

【导师】 李建设；

【作者基本信息】 河南大学 ， 美术学， 2006， 硕士

【副题名】版式设计的心理现象分析及应用研究

【摘要】 本论文的写作主要结合视觉心理、艺术心理和人的普通心理等心理学相关的理论知识对版式设计的原则和方法进行了研究和分析。在论证过程中,笔者将版式设计的原则和方法与心理学的相关理论有机地结合在一起,使用案例分析的方法,分析了版式设计中存在的心理现象,使我们从人们心理接受的角度更加深入地认识和了解版式设计的原则和方法,从而有效地指导设计师的设计实践,达到促进版式设计自身发展的目的。全文分为五个部分:第一部分主要从版式设计当前的发展状况和现代科技的发展对版式设计提出了新的要求为着眼点分析了版式设计心理现象分析的现实依据,并且在陈述了大量的视觉心理学和艺术心理学研究者研究成果的基础上,分析了版式设计心理现象分析的理论依据。第二部分则从视觉产生的生理学角度对版式设计应该注意的原则进行了分析,论述了视觉生理是产生视觉心理现象的基础,必须产生视觉才会有视觉心理反应的存在。第三部分和和第四部分是全文论述的重点。在这两章的论述当中,笔者主要抓住了版式设计的基本原则和形式法则进行了深入的分析和研究。在第三章中笔者主要通过“注意”和“知觉”的普通心理现象对版式设计中的原则和基本原理相关理论进行了分析。而在第四章中笔者则侧重于心理学中的相关理论对版式设计形式法则进行了分析。通过对这两章的论述,全文基本上对版式设计过程中主要存在的心理现象进行了比较全面的分析。第五部分为版式设计心理现象在实际应用层面的研究。笔者以书籍装帧的版式设计、招贴设计的版式设计及包装设计中的版式设计为主要论述点,抓住每个平面设计种类在版式设计中需要注意到的心理现象的不同点进行了分析,使论文的写作落实到设计中去,从而具有了研究的现实意义和价值。更多还原

【Abstract】 The writing of this paper is studied and analysed for method and the principle of format design by the method of psychologies such as visual psychological、artistic psychology and the ordinary psychology of person. In the proving process, the author combined principle and method of designs format with theory about psychological, and analysed psychological phenomenon in format design by the method of analysis of case make us accepting method and the principle of knowing format design more further in the psychological the angle, and guide the design practice of designer efficiently, reach the purpose that promotes format design self-development. Full text divides into 5 parts:The first minute is major in the realistic basis of having analysed format design psychological phenomenon analysis which is based on format design current development and the development of modern science and technology , and analysed the theoretical basis of format design psychological phenomenon analysis in the based of the plenty research results of visual psychologies and artistic psychology researcher,Second part is analysed format design principle in the physiology angle, physiology is basis to produce the foundation of physiological phenomenon , and must produce vision the existence that can just have visual psychological reaction.The 3th part and 4th part is the focal point of the exposition of full text. Among the exposition of two chapters of this, the author has carried out thorough analysis and research mainly grasped the rule and the basic principle of format design,. In Chapter 3 the author analysed basic principle and the principle in format design theory based on the analysis of "notice" and " consciousness " mainly in ordinary psychology. And in Chapter 4, the author have analysed for format design form rule stresses related theory in psychology . Pass through the exposition for two chapters of this, the full text has analysed psychological phenomenon in format design basically.更多还原