【作者】 于志远；

【导师】 董琳；

【作者基本信息】 新疆师范大学 ， 人文地理学， 2004， 硕士

【摘要】 绵延7000多公里、延续2000年的丝绸之路给世界和人类留下了灿烂辉煌的文化。丝路文化吸引着世界各国的游客前往丝路沿线去体验和领略它的博大精深，丝路旅游成为世界的旅游精品。丝路沿线各国、各地区在进行着大规模的丝路旅游开发。酒泉扼河西走廊要冲，是“丝绸之路”上的最重要地段和开拓西域的重要基地，具有中国旅游黄金线路“丝绸之路”上的中心区位。因此，开发酒泉丝路旅游、特别是丝路文化旅游是酒泉旅游业发展的关键。 基于以上认识，本文试图针对酒泉旅游资源禀赋现状和市场实际对酒泉丝路文化旅游开发进行探讨。在对酒泉发展旅游业的背景分析、资源评价、市场研究的基础上提出了酒泉丝路文化旅游开发构想，主要包括线路、产品、商品和市场开发的对策。 全文共分为六部分。第一部分界定相关概念同时考查了国内外对丝路文化及丝路文化旅游开发研究进展状况；第二部分对酒泉丝路文化旅游开发的意义和目的进行了探讨，确定了研究思路和研究方法；第三部分运用AHP法和特尔菲法评价酒泉丝路文化旅游资源；第四部分评估和分析酒泉丝路文化旅游客源市场；第五部分进行酒泉丝路文化旅游开发的SWOT分析；第六部分为在前五部分的基础上提出酒泉丝路文化旅游的开发思路和对策，包括四个方面的开发：重点旅游线路开发，旅游产品开发，旅游商品开发，旅游市场开发和开拓。 最后的结论是：尽管酒泉有丝路文化、雅丹地貌、大漠风情、航天城等各种旅游资源和旅游产品，但丝路文化才是酒泉旅游业发展的优势资源和产品。因此，对酒泉的丝路文化旅游进行深度和广度开发是酒泉旅游业发展的根本基础。更多还原

【Abstract】 The silkroad extended above 7,000 kilometers and lasted about two thousands years. The silkroad left the world and human resplendent and bright culture. Nowadays, as the tourism masterpiece, the silkroad culture is attracting the tourists from all over the world to appreciate the beauty through tourism. All the countries and regions along the silkroad are undergoing a large scale of silkroad tourism development. JiuQuan Area is a communications center in Hexi Corridor, the most important place, a significant base to develop the sinkiang. Thus, to develop the silkroad tourism in JiuQuan Area, especially the silkroad culture tourism is the key to the tourism development for JiuQuan Area.Based on the knowledge from above, this article is to analyze and discuss the silkroad tourism in JiuQuan Area through analysis of the tourism resources and tourism market condition in JiuQuan Area. Then, the author put forward some development countermeasures to silkroad Culture tourism development in Jiu Quan Area, which mainly concludes important tourism regions, tourism routes, tourism products, tourism commodities and tourism market developing countermeasures and etc.This paper is divided into six parts. The first part, the author expounds correlative conception, at the same time, seeing about the research status of silkroad culture and silkroad culture tourism what abroad and china did. In the second parts, the significance and purpose of silkroad culture tourism development in JiuQuan Area are discussed, and the research line and research method are illustrated too. The silkroad culture tourism resources in JiuQuan were evaluated with the methods of AHP and Delphi in the third parts. In the forth parts, the author analyzed and appraised the silkroad culture tourist source market in JiuQuan. The fifth parts, the author puts up the analysis of SWOT about JiuQuan’s the silkroad culture tourist exploitation. Based on the aforesaid, the last parts, the advices and measures about JiuQuan’s silkroad culture tourism exploitation were put forward, including the following aspects: opening up tourist line and tourist production and tourist merchandise and tourist market.The ultimate conclusions: in despite of JiuQuan has a series of tourism resources and productions, such as silroad culture and YaDan physiognomy and desert amorous feeling and space-flight city, the silkroad culture is the just tourism sources and productions. Therefore, the profundity and extent which JiuQuan’s silkroad culture is opened up are the basis of tourism development in JiuQuan.更多还原