【作者】 刘阳；

【导师】 尚水法； 李建设；

【作者基本信息】 河南大学 ， 美术学， 2004， 硕士

【摘要】 艺术作品是用创新的手法去唤起每个人的意识或潜意识中深藏着的已经存在的情感，视觉图形设计是以一种视觉的语义与人交流的艺术行为，使受众人群能够在最短的时间内了解更多的信息，同时又使图形本身富含艺术性、哲理性和文化底蕴，引发受众的感知经验和情感共鸣，并最终得到认同。而幽默图形正是寻求挖掘受众内心深处的复杂感情，分析受众心理，找出矛盾冲突中最强烈的部分为创作依据。幽默思维能引导人们冲破传统思维的束缚，展开联想的翅膀去自由的翱翔。其表现手段不断开拓，为图形艺术表现开辟了新的广阔的前景。它是一种高智慧加高情感的艺术表现，是智慧与情感的相融。如今的社会处于信息时代，信息时代的设计——智慧与情感相结合是视觉传播中的一条重要的原则，而幽默视觉图形的创作一方面适应信息社会人们的智慧和情感上的需要，另一方面又充分满足了人们在审美方面新的要求。本论文立足于此，是想通过对幽默思维、视觉心理等方面研究，探索幽默图形设计中思维形成的规律和方法，并通过幽默思维的理性思考与非理性跃迁，激发创造力的发挥，从而达到图形创新设计的目的。 第一部分本文分析、归纳了幽默的含义，表明它是精神的深刻与丰富，是一种独特的人格修养和审美感受，是一种情感自由，是智慧的展现，是一种逻辑错位。而幽默思维是打破传统单一的思维定势，寻求一种与常规的思维方法相悖的反向思维方法。 第二部分分析了幽默图形的视觉接受心理，即幽默图形所表达的信息包含的两个层面的意思：一是信息的情感，二是心理的感受，幽默图形带有浓烈的情趣性，具有较高的思想内涵和艺术能量，能够使受众迅速捕捉、把握、和顿悟，为受众提供更为广阔的心理空间。 第三部分表现了幽默的思维和审美感受，幽默的思维与其艺术创造本身的发展存在着内在的联系。是人的审美认知、美感体验、及与创造性思维等因素在某个特殊瞬间融合在一起的刻画，其审美结构模式体现在:制造悬念，着力渲染，出现反转即产生突变，因而是幽默图形带有强烈冲击力的关键。 第四部分本文通过幽默思维来表现视觉图形要求新、求异、求奇的设计理念。幽默的视觉图形就是在诸如此类的正常与反常、正经与荒唐、有序与无序、真实与模糊、形式与内容的反差中，揭示幽默的视觉思维。使设计者能够富有成效地，超越常规，以全新的理念从整体出发，全方位、多元化、纵横交叉地去思考造就图形设计的新形态。具体表现在幽默图形中则呈现出多种的趣味特征:寓庄于谐的情趣性，寓玄于妙的睿趣性，寓拙于巧的意趣性和寓深于浅的隐趣性。从设计理念上看，即显示出情感的悖逆性，意境的巧构性，空间的矛盾性和审美的错视性，因而幽默的图形设计表现以其自身鲜明、独特的视觉语言和心理语言，达到了图形艺术魅力的深层结构，通过幽默思维的表达，更体现了图形高智慧加高情感的深层次的文化内涵。 全文的目标是想通过从整体上把握幽默思维与思维方法，追本溯源，为深入研究图形设计方法奠定坚实的基础。更多还原

【Abstract】 Extract: Art means to arouse people’s consciousness and their underlying emotions in a creative way. Figure designing is the visual communication between meanings and people, an art form that enable receptors to process more information in less time, while at the same time arouse their appreciative experience and emotional resonance with the rich artistic, philosophical and cultural quality contained, winning their recognition. Therefore the creation of humorous figures is based on the probe of receptors’ complex and deeply hidden emotion, the analysis of their psychology and the finding out of the most intense part of the conflict. It enables people to shake off the restraint of traditional thought, unfolding their wings of imagination to a free sky, encourages them to explore new way of expression, opening up new field for artistic creation. Today, we are living in an information age, when the integration of intelligence and sensibility has become an important principle in visual transmission. The creation of humorous figures has to on the one hand meet people’s intellectual and emotional needs, while on the other hand satisfy their request in aesthetics. The aim of this thesis is to study the law governing the formation of thoughts in designing humorous figures, and to promote innovations in figure designing through the rational reflection and irrational transition of humorous thoughts and the exertion of creativity.The first part of this thesis analyses and sums up the concept of humor, indicating that it is the deepening and richening of spirit, a unique personality and aesthetic experience, an expression of emotional freedomand intelligence, and a logic inversion.Part two analyses the visual receptive psychology of humorous figures. Information delivered through humor figures include: information sensibility and psychological experience.Part three expresses the thought and aesthetic experience of humor. The thought of humor, intrinsically connected with artistic creation, depicts the instantaneous mix of people’s aesthetic cognition, experience, and creative thinking and some other factors. Its aesthetic structure mode is embodied in: suspense creation, romancing, reversing or mutating; hence the key impact force of humorous figures.Part four expresses through humorous thought the pursuit of innovation, exoticism and fanaticism in the design of humor. Visual humor aims to visualize humorous thoughts in the contrasts between normal and abnormal, rational and absurd, orderly and messy, true and blurred, form and content., thus effectively enabling designer to exceed the established norm and with brand-new ideas consider new forms of figure designing wholly, domineeringly, multivariate, vertically, horizontally, and intercrossing. The reification of it in humorous figures tends to be more interesting, with sobriety implied in harmony, profundity in subtlety, simplicity in smartness.The objective of the thesis is to grasp humorous thoughts and the ways of humorous thinking as a whole, trace back to their origins, and lay a solid basis for further researches on methods of figure designing.更多还原