【作者】 徐书理；

【导师】 陈收；

【作者基本信息】 湖南大学 ， 工商管理， 2003， 硕士

【摘要】 汽车工业是国民经济的支柱产业。2000年后，中国汽车工业出现高速增长，生产量从2000年100万辆增加到2002年300万辆，平均每年增幅在66％。汽车工业已成为国民经济发展过程中增长速度最快、最具活力的行业之一。汽车零部件行业作为汽车行业的一个分支，同时迎来了发展的广阔空间。尤其随着中国加入WTO和经济一体化与生产和采购全球化的到来，中国将逐步成为全球最具有活力的汽车零部件生产和采购基地。国际知名汽车集团和零部件采购商将加大在中国市场的采购份额，汽车零部件的市场需求量越来越大，汽车零部件行业迎来了前所未有的发展机遇。但同时，也面临着许多挑战。国外知名零部件企业加快了抢占中国市场步伐。其雄厚的资金，先进的技术和高水平的管理对中国零部件企业构成巨大威胁。国际国内两个市场对零部件质量要求越来越高，价格要求越来越低。汽车零部件行业兼并重组力度越来越大，行业集中度会越来越高。规模化和集团化已成为中国汽车零部件企业参与市场竞争，赢得竞争优势的基本条件……在此严峻形势下，中国零部件企业必须尽快在慎视内外环境的基础上，通过对目标市场的分析与研究作出战略选择。 本文以湖南易通汽车配件科技发展有限公司为实例进行研究。通过对该公司基本情况和现阶段的主要特征等公司现状分析；汽车零部件的现状和中国加入WTO对汽车零部件行业的影响等行业背景分析；汽车钢板弹簧和空气弹簧市场的特征和竞争状况等目标市场分析以及SWOT分析，确定了该公司的战略使命、战略目标、战略步骤，以及实施组织创新、技术创新、市场营销、资本运营和人力资源管理等战略措施。更多还原

【Abstract】 The auto industry is a pillar industry of the national economy. After 2000. Chinese auto industry began growing at high speed. The amount of production increased to 3 millions in 2002 from 1 million in 2000, in 66% annual increasing degree on average. The auto industry had already became one of the fastest increasing speed, most vibrant trades in national economy evolution. Automobile spare part trade meets the wide space of development at the same time as a branch of trade of the automobile. Especially with China joining WTO and the coming of economic integration. China will become the most vigorous base for producing and purchasing of auto spare part in the world progressively. International well-known auto groups and spare part traders will enlarge the purchasing shares in the Chinese market. The market demand for the auto spare part will become greater and greater. The auto spare part trade is obtaining the unprecedented development opportunity. But it’s facing a lot of challenges too at the same time. Foreign known spare part enterprises have quickened the steps of seizing the Chinese market. Its rich fund, advanced technology, the management of the high level have constituted enormous threat to spare part enterprise of China. The international and domestic markets have more and more high expectations for quality of the spare part while the price has to be lower and lower. The strength for the merger and recombination is becoming more and more heavy, trade concentration degrees are becoming more higher and higher ...Under the severe situation, on the basis of the thing that look at internal and external environment carefully as soon as possible, Chinese spare part enterprises must made suitable strategic choice through the analysis of goal market.This paper uses this text instance of Hunan Yitong automobile spare part science & technology development Co., Ltd. To go on the real study. This paper has defined the strategic measures such as the strategic mission and strategic objective and strategic step and organization innovation, technological innovation, marketing, capital operation and manpower resources management to Yitong through analysis the currents situation such as the basic situation and main characteristics in the presentstage, and through trade through trade backgrounds analysis such as the current situation of the auto spare part and the impact on auto spare part trade after China accession to theWTO, and the goal market and SWOT analysis such as the characteristics and competition situations to auto stencil plate and air springs.更多还原