【作者】 黄卫剑；

【导师】 吴添祖；

【作者基本信息】 浙江工业大学 ， 技术经济及管理， 2004， 硕士

【摘要】 本论文从网络的角度来研究新产品开发活动。在结合传统新产品开发理论和创新网络理论的基础上，构建了新产品开发网络理论，内容包括新产品开发网络的概念、网络模式、网络的结构、网络主体及主体间形成的结点、网络对新产品开发的绩效、网络的形成与终结等。 “新产品开发网络”是指各种新产品开发行为主体在整合资源的过程中相互作用而形成的各种关系的总和。新产品开发存在三种网络模式：内部网络模式、外部网络模式和中间网络模式，新产品开发是在一个整合资源的网络内进行的。在新产品开发理论基础上分析了我国新产品开发网络结构，包括企业、研究机构、高校、政府、中介等。 以浙江省医药制造业为实证研究对象，从行业分析、新产品开发的网络模式、网络结构、网络主体、主体间的连结、网络对新产品开发的成效等做调查统计研究。得出了以下主要结论：浙江省医药新产品开发以中间网络模式为主；新产品开发网络的模式由企业核心能力和新产品定位所决定；网络是以寻求互补资源和信任为前提而进行网络资源整合而形成的；新产品开发网络是以市场为导向的动态开放的组织形式；新产品开发的绩效取决于企业整合网络资源的能力，与企业规模并没有直接的关系。更多还原

【Abstract】 This paper studies the NPD behavior from an innovative way-NETWORK. Basing on the traditional NPD theory and Innovation Network theory, it forms the NPD Network theory, which includes the definition of NPD Network, the models of NPD Network, the construct of NPD Network, the actors of NPD Network and their interaction, the performance of Network , and the information and termination of NPD Network.NETWORK in this paper means the relationship of all kinds of actors interacting during the integrating resources of NPD course. There are three types of NPD network models: the inner network, the outside network and the combining network or intermediate network. Then it analysis the actors of China NPD Network.The pharmaceutical industry of Zhejiang province is studied as a case of NPD Network, the conclusions as follows: the main model of Zhejiang province pharmaceutical industry is intermediate network. NPD is carried out within an integrating resource network; the firm’s key capacity and the orientation of new product determine the model of NPD network; the forming course of NPD network is integrating the network resources based on the NPD activities; The NPD network is market-oriented and is an open and dynamic organization, the base of which is trusting with each other and seeking for mutual resources; the performance of NPD is determined by the capacity of integrating, instead of the side of firm.更多还原