【作者】 黄丹；

【导师】 潘郁；

【作者基本信息】 南京工业大学 ， 管理科学与工程， 2003， 硕士

【摘要】 "典型零售企业电子商务解决方案及其实现技术"这一课题是南京工业大学研究生处重点课程建设基金资助项目“电子商务”的子课题。该课题的开发旨在充实和完善电子商务教学所需的教学实验环境，并将其结构化、模块化，来逐步实现一个完整的电子商务模拟环境所需的各个功能，及信息流、资金流、物流的有效传递。以适应现代企业实现电子商务的B2B、B2C模式，从而真正模拟实现现代企业的商业活动，来达到培养电子商务人才的要求和目的。本文从电子商务给传统零售业带来的挑战和机遇入手，对传统零售企业发展电子商务优劣势及开展进程中普遍存在的误区作了较透彻地分析。指出电子信息技术在零售业中的应用可分为三个阶段。目前我国零售业信息化进程正处于第二阶段即电子技术对零售企业信息管理的支持的起步、完善阶段。在积极进入伴随着互联网而出现的电子信息技术对经营业务过程的支持阶段的同时，也要注重强化第二阶段的发展。在此基础上分析了零售业多种业态特点，设计出符合连锁形式及卖场形式的两种具有普适性的电子商务解决方案。目前零售企业所采用的MIS/POS系统多为单机版或为局域网操作软件，对外是封闭的，存在着信息滞后、准确性差等弊端。未来的10年，中国将成为国际商业集团竞争的主战场。中国的零售业要在这场来自于国际的商业挑战中胜出，必须正确地认识自己、认识差距、认识规模实力在竞争中的重要性。挑战传统的思维方式，制定正确的企业发展战略，拓宽资金来源的渠道，在采购管理技术、商品配送技术、信息技术和整体营销技术上迅速提高营运能力，全面增强企业的核心竞争力。在这种形势下，本文讨论了基于网上交易、网上采购、网上物流及网上供销的广泛适用于各种零售业态的电子商务解决方案。作者对各种零售业进行了广泛的调研，选择图书业作为网站开发模型。这一方面是由于图书本身具有单品价格低、识伪简单等特点，能为多数触网消费者所接受，图书业网络化运作将成为消费者、各级供应商以及IT界共同推动下的必然趋势；另一方面图书业电子商务比较典型，其复杂的解决方案几乎涵盖了所有零售业电子商务的通用流程，具有较强的行业示范作用。本文详细阐述了书籍销售公司电子商务设计方案策略及总体设计，明确了网站建设的目标及定位、建设<WP=4>目的与重点、网站开发项目流程、系统软件体系结构及设计与开发的软硬件环境。进一步深入分析了售书行业基本业务流程，定义了网站各模块的功能，并以此为标准开发出了具有用户管理子系统、商务管理子系统、商家后台管理子系统及市场调查子系统的模拟网上书店。最后，结合作者在开发与本课题相对应的电子商务模拟网站的过程中的一些实际设计开发经验，探讨了版面布局与首页的设计、如何设置网站栏目、网页监控与恢复系统、关键信息安全加密、图书上架中实现大图自动缩成小图及实现图书目录无限分类等经验和技巧。更多还原

【Abstract】 The Project of "Electronic Commerce Approach and Realization for Typical Retail Enterprise" is a sub-project of "Electronic Commerce", a Key Curriculum Fund sponsored by the Graduate School of Nanjing University of Technology. It aims at enriching and improving teaching and experiment environments required by the teaching of Electronic Commerce (EC), making them structured and modularized to realize effective transfer of information flow, capital flow and matter flow, developing every function needed for an integral EC, and simulating environment gradually to meet the B2B or B2C modes in modern enterprises. Only in such a way the real business activities can be simulated and realized, simultaneously the goal for training businessmen with knowledge of EC can be reached.In this paper, beginning with the research on the challenges and opportunities brought by EC to traditional retail trade, the detailed analyses of the advantages, disadvantages and wrong areas for traditional retail enterprise to carry out EC have been made. Application of Electronic Information Technology in retail trade can be divided into three stages. The information technology currently used by retail trade in our country only remains at the second stage, that is, the starting and required improving stage of electronic technical support to retail enterprise’s information management. When taking active part in supporting stage of Electronic Information Technology to business operation with Internet, the emphasis on strengthening development of stage II is needed. On such a basis, the multi-business operation characters of retail trade have to be analyzed to contrive two general EC’s alternatives that can match either chain store, or mart. At present, the MIS/POS systems adopted by retailers mostly are stand-alone or LAN operating software. It is not only closed from outside, but also has the shortcomings of info-lagging, low accuracy, etc. China will be main battlefield for competitions among international trade groups in the future ten years. To beat the odds in the challenge of international trades, Chinese retailers must be clear-minded to recognize the gap between themselves and international giants and be aware of the importance of scope and strength of business in such competition. They should break away from traditional business concept (philosophy), develop proper strategy (tactics), expand capital sources and enhance operating ability in technical aspects of stocking management, commodity distribution, information technology and whole marketing to improve their core competition ability. Under these circumstances, this paper has discussed EC schemes, which are generally suitable for all kinds of retail modes, based on trading, procurement, matter flowing, and supplying and marketing on network.Having made broad investigation of various retail trades, the book trade has been chosen as the goal to develop network station. The reasons are: book trade has advantages of low price per item, easy identification of pseudo-user (buyer), and easy acceptance by most of network-accessible consumers. Under associated impetus from<WP=6>consumers, all levels of dealers and IT circle. It has been the trend to sell books on network. On the other hand, book trade is quite typical for EC, and its complicated solutions, which can be used as demonstration model, have covered almost all general flows in EC activities of retail trades. This paper has in detail described the design alternatives and framework design of EC for book selling corporation, and clarify the target, orientation and key points of network construction, the flow of developing items, architecture of system software, software and hardware environments of design and development. Then the basic operating flows of book marketing have been analyzed, the functions of each network have been defined, and according to such criteria, simulative online bookstore with sub-systems of user administration, business administration, seller background administration and market survey has been bu更多还原