【作者】 徐新华；

【导师】 龚福麒；

【作者基本信息】 哈尔滨工程大学 ， 产业经济学， 2003， 硕士

【摘要】 进入新世纪，啤酒行业发生了很大的变化。燕京啤酒集团、青岛啤酒集团作为我国啤酒业的龙头，在近几年加快了收购步伐，集团规模不断扩大，实力不断加强。尽管如此，与国外著名的啤酒集团相比，仍属轻量型企业，还存在着这样那样的问题。 位于我国最北部的黑龙江省是我国啤酒消费的大省。我国第一家啤酒企业——哈尔滨啤酒集团就在此诞生。经过一个世纪的发展，黑龙江省的啤酒产业发生了巨大的变化。新三星啤酒集团在和华润集团合并以后，实力大大增加，在黑龙江省市场上和哈啤集团分庭抗争；而我国著名的啤酒集团——青岛啤酒集团深入黑龙江腹地，在哈啤集团的大本营——哈尔滨建立了东北事业部，对哈啤构成威胁。 本文借助产业组织理论的市场结构——企业行为——市场绩效分析范式对黑龙江省的啤酒行业进行定性和定量相结合的分析，提出了一些有针对性的发展对策，旨在为黑龙江省啤酒企业制定政策提供理论依据。本文对于其他啤酒企业的发展也有一定的参考价值。更多还原

【Abstract】 With the new century coming, great changes has taken in beer industry. Yanjing Beer Group and Qingdao Beer Group leading the tide of beer industry increasingly expanded by merging some factories in the recent years. But there is great gap between the groups and famous foreign beer groups. There are some shortcomings in the groups.Heilongjiang province, locating the northest of china is a big province of consuming beer. Harbin Beer Group, the first beer factory of our country, came into being in the province. After a century development, the beer industry of Heilongjiang province changed greatly after the merging. New Sanxing Beer Group and Huarun Beer Group. Its actual strength has greatly enhanced. It competes with Harbin Beer Group in Heilongjiang. The famous beer group in our country -Qingdao Beer Group has established the northeast enterprise in Harbin which is Harbin Beer Group’s cradle, and has threatened towards Harbin Beer Group.The thesis uses S-C-P in the theory of industry organization and analyses the beer industry in Heilongjiang province by merging quantity and quality. It provides some development strategy in order that it can provide theory basis of beer enterprise policy in Heilongjiang province. The thesis also provides reference to the development of other beer enterprises in our country.更多还原