【作者】 柳承滨；

【导师】 范德成；

【作者基本信息】 哈尔滨工程大学 ， 工商管理， 2003， 硕士

【摘要】 随着中国保险市场的竞争的日益激烈，特别是中国加入WTO后，中国人寿在21世纪面临的生存环境比以往任何一个时期来说都更加复杂、更加严峻。作为寿险公司传统业务的团体保险业务，它既是社会福利保障制度的重要组成部分，更是日前我国国内各家寿险公司赖以生存和发展壮大的重要支柱，同时也是国内寿险市场竞争最为激烈的一方热土，更是许多外国保险公司早已垂涎三尺的一块大“蛋糕”。如何面对严峻的竞争环境，谋求团体保险业务的生存与发展，已成为国内各寿险公司当前需要迫切解决的重大课题。 本文运用企业战略管理理论、产业组织理论及人力资源管理理论，结合中国人寿保险公司的实际，对中国人寿团体保险业务的发展战略的建立与实施提出了建设性意见。 首先，对中国保险业的现状进行分析、明确了外部环境给中国人寿带来的机会与威胁。通过对中国人寿团体业务发展的存在的问题以及中国人寿团险业务发展的有利因素、人寿保险团体业务发展的热点等内部环境的分析，确认了中国人寿团体业务具有的优势与劣势，为制定中国人寿团体业务的发展战略奠定了基础。 其次，论述了中国人寿团业务的战略地位，明确了中国人寿的企业使命即为社会提供保障，稳定经济，稳定社会。确定了中国人寿团体业务的战略目标。 最后，提出了与中国人寿团体业务战略发展目标相匹配的五个战略选择即，事业部战略、营销战略、人力资源战略、服务品牌战略、产品创新战略，并对每个战略提出了较具体的实施方案，对每个方面存在的问题提出了相应的解决措施，以保证中国人寿团体业务的发展战略能顺利得以实施，进而实现中国人寿团体业务的发展战略目标。更多还原

【Abstract】 Nowadays the Competition of Chinese insurance market is getting harder and harder, especially after china joined WTO, the china life insurance company in 21 century has to survive in a more difficult, more complex circumstance than any period before.Group insurance is a part of traditional insurance business, which is not only an important part of social welfare system, but also strongly support development of our domestic insurance companies, for this reason the group insurance has become a most crucial competitive area, moreover many foreign insurance com panies are also interested with this "huge cake". There fore,how to deal with such serious competitive circumstance, how to get a right way to survive and develop in the group insurance market have become one of the most important questions for all domestic insurance companies. No time to waste, to win the competition the company must look into the future and make a scientific developmental strategy for the group insurance market.In this report, we use Enterprise Strategic Management theory Industrial Organization theory Human Resources theory and combine with the China Life Insurance Company’s reality provide constructive suggestions which is about establish and implement developmental strategy for the group insurance market, to the China Life Insurance Company (China Life).Firstly, to analyse the present conditions of Chinese insurance industry identify the risks and opportunities that come from outside circumstance for ChinaLife. Through analysis process, find problems and highlights that exist in China Life ’s group insirance develop inert then identify the advantages and disadvantages of China Life in the group insurance market, provide fundamental inform ation to China Life’ s group insirance strategySecondly, discuss about the strategy position of China Life’s group insurance business, identify the mission of China Life that is to provide social safeguard, keep economic stability, and keep social stability. Also confirm the strategic target of China Life’s groupinsurance businessFinally, provithere are career stratagem; human resource stratagem; service and brand stratagem; production innovation stratagem and marketing stratagem.Furthermore, also provide implemental projects for every stratagem and solutions for potential problems, all of them will ensure implementation of China Life’ s group insirance striegy to achieve the strategic target of China life’ s group insurance business.更多还原