加快无锡地区电子商务发展的策略研究

【作者】 李春富；

【导师】 张忠林；

【作者基本信息】 南京理工大学 ， 工商管理， 2002， 硕士

【摘要】 本文首先概述了无锡地区传统经济和电子商务发展的现状，又从企业发展电子商务的企业信息化客观环境角度、企业的经济实力和主观认识水平角度、政府支持角度、人才培养角度、成本收益分析角度等多方面进行分析推理，得出无锡地区企业发展电子商务可行的结论。本文将电子商务分成B2B与B2C两类，并分别对无锡地区的两个典型行业进行详细的分析与综合。对于B2B电子商务，本文重点分析了无锡地区家电行业和外贸出口行业电子商务的发展策略。对于B2C电子商务，本文重点分析了无锡地区百货零售业和旅游业电子商务的发展策略。最后又对无锡地区一般企业发展电子商务的策略进行了总述。更多还原

【Abstract】 The author first summarized the current situations in traditional economy and the development of E-commerce in Wuxi areas, and then drew the conclusion that it is feasible to develop E-commerce in Wuxi areas through analysis and inference from the angle of the circumstances in which for enterprises to develop E-commerce during their informationizations; from the angle of the enterprises’ economic power and their own level of understanding; from the angle of the government’ s support; from the angle of the present trained talents and from the angle of the analysis of the profit of cost and so on. In this article E-commerce is sorted into two parts, the B2B and B2C , and two typical businesses in the areas are analysed and synthesized. As for the B2B, the author emphasized on the household applicances and foreign export trade businesses there, and for the B2C, the author emphasized on the general merchandise sales and tourist businesses. In the end, the author also sum up the strategies appliable to the general enterprises in Wuxi areas.更多还原