【作者】 李乐；

【导师】 路振光；

【作者基本信息】 河南大学 ， 新闻学， 2003， 硕士

【摘要】 以互联网为代表的数字时代已经到来，给人类社会带来了一个突破性的进步。1995年，美国麻省理工学院教授兼媒体实验室主任尼葛洛·厐帝在《数字化生存》一书中说：“计算机不再和计算机有关，它将决定我们的生存。”从此，数字化浪潮滚滚向前，数字科技正在改变我们的生活。网络出版是数字技术发展到一定阶段的必然产物，虽然它还处于发展初期，但已显示出蓬勃的生命力。网络出版已经成为出版业新的发展方向，将会对人类精神文明的生产和传播产生深远影响。什么是网络出版？本文将立足于出版学和数字技术理论，运用文献资料法、调查法、逻辑方法和系统方法等方法，对网络出版进行系统的调查、研究和分析，综合以往的研究成果，澄清网络出版概念，指出网络出版的特点和出版方式，对网络出版做一个整体的全面的系统的介绍。网络出版为什么发展迅速？本文将立足于麦克卢汉的“后视镜”理论和保罗·莱文森“人性化趋势”的媒介演化理论，运用类比法和系统分析的方法，探究网络出版的本质，发掘出网络出版的魅力源泉是其充分的“人性化体现”：（1）网络出版更接近人类体温；（2）网络出版迎合人的高层欲望；（3）网络出版使出版行为与人类思维无限接近。这是本文的理论创新之处。网络出版今后如何发展？循着“人性化”这条线索，本文指出网络出版发展过程中遇到的困难，结合实际情况，提出解决方法。并且，具体阐述了网络出版“人性化”发展的三个方向：（1）温度适宜的E-book；（2）提供“个性化”服务的POD；（3）与传统出版灵活互动的出版方式。更多还原

【Abstract】 The digital time,represented by the Internet,has come.We must understand its deep effect on the periodicals.In 1995,Negraponte,the professor of American Massachusettes Institute of Technology and the starter of the Media Lab,said in <Being Digital>:" Computer was not just connected with computer any more.It will decide on our life." From then on,digital wave surged ahead,and digital technology is changing our life. Online Publications is the necessary result that digital technology developed to a certain period.Though it is in primary stage, Online Publications shows strong viability. Online Publicationshas been the new direction of publications,and will effect deeply on creating and spreading Human spirit’s civilization. What’s Online Publications?Based on the theory of Publications and Digital Technology,this paper applies the method of documents and materials,investigating method,logical method and systemic method to investigate,analyze and study systematically the Online Publications.Then clarify the concept of Online Publications,point out it’s character and means. Why does Online Publications develop quickly?Based on Mcluhan’s "Rear-view mirror"theory and Paul Levinson’s "Humanizing Trend" theory,through applying analysis method and systemic method,the source of Online Publications’ charm was pointed,which is the sufficient reflection of "humanizing": (1) Online Publications comes to human’s temperature more.(2) Online Publications contents human’s higher desire.(3) Online Publications makes publishing action approach human’s thought more and more.<WP=5> At last,how will Online Publications develop?Countering the problems that Online Publications encountered,dealing with the realistic condition ,the solutions are given in this paper.Besides,this article elaborates three directions of Online Publications’ "humanizing trend" development: (1)suitable temperature:E-book.(2)individualizing service: POD.(3)more adaption:connection with traditional publications.更多还原