论企业的文化管理与文化建设

【作者】 王立凤；

【导师】 韦苇；

【作者基本信息】 西北大学 ， 工商管理， 2003， 硕士

【摘要】 随着知识经济的到来，企业之间的竞争将不再完全是精良设备和雄厚财力的较量，而更多的是企业间智力资本与文化积淀间的对抗。企业的管理重心开始向“人”转移，对内强调员工是企业的主体，对外强调顾客满意；企业管理开始侧重于文化管理，通过建立适宜企业生存和发展的企业文化，提高企业的凝聚力、向心力和员工的归属感，激发优秀人才的创新意识和创造能力，提高企业的信誉，加强顾客对企业的忠诚感。 本文的研究目的就是通过对企业文化的内涵及其在企业管理中的作用等方面的分析、归纳来探讨企业文化建设、文化管理的基本内容与发展思路，并在此基础上研究中国企业文化管理中的问题及对策。 首先，通过当前企业文化基本理论的叙述来对其基本内涵加以说明；并通过中西企业文化的对比研究发现中国的企业文化一般较具稳定性和包容性；而西方的企业文化则更具开放性和兼容性，更强调变异的重要性和理性的硬管理方式；在现代知识经济时代，我国的企业则应在充分认识到中西企业文化差异的基础上，将中国的思想文化基因与西方的管理科学技术切实地融合起来。其次，通过企业文化在提高企业竞争力、管理智力资本，维护商誉信用方面的作用以及与经营业绩之间的关系来阐述企业文化管理的重要性;并着重通过精神文化、制度文化与外层文化三个方面来论述企业文化在文化管理中的具体表现;同时，分析了当前文化建设的核心观念和影响因素，指出了企业文化建设的基本框架和指导原则。最后，文中对我国企业文化管理中的现状进行一了总结，指出了我国企业进行文化管理的发展方向、思路与建议。认为我国的企业文化管理应坚持人本观念，贯穿创新变革精神，着眼于跨区域、跨文化经营以及与大环境的协调;抓住机遇，从自身实际情况出发，扎实地开展企业文化建设。更多还原

【Abstract】 With the emerging of knowledge economy, the competition between enterprises doesn’t focus purely on the field of advanced equipment and ground finance, but on the field of inherent intelligence assets and corporation culture. The core of the enterprise management is changed to human aspect. From the inside aspect, employees become the main body of the enterprise and from the outside aspect, customer satisfaction get sufficient emphasis. The management of enterprise is inclined to the management of corporation culture. Through the establishment of suitable corporation culture beneficial for the survival and development of enterprise, the cohesion and responsibility from employee will be won, the innovation and creativity of talented employee will be simulated, the credit and reputation of enterprise will be improved, and the fidelity of customer will be strengthened.In this thesis, the connotation of corporation culture and its function in the corporation management are analyzed, and then the basic content and development methodology of the construction of corporation culture and culture management are exploited. Meanwhile, the research on the problem and solution existed in Chinese corporation culture management is carried out.Firstly, the connation of corporation culture is described here and the comparison of corporation cultures between the western country and Chinese is carried out. It can be found that the Chinese corporation culture is usually stable and containing, and however the western corporation culture is open and inclusive. Therefore, in the new knowledge economy era, the Chinese ideology and national culture should be integrated perfectly with the western technology of management on the basis of complete understanding the corporation culture difference between western and Chinese enterprise.Secondly, the importance of corporation culture is verified through the explanation of corporate culture function associated with improvement of enterprise’s competency, management of intelligent assets, enhancement of enterprise’s credit and reputation and creation of economic profit. And the substantial embodiment of corporation culture in the corporation management is mainly discussed through the aspects of the culture pertained to spirit, regulation and outer layer. The basic frame and principle of the construction of corporation culture is also proposed on the basis of the analysis of its nuclear concepts and limiting factors.Finally, the current status of Chinese corporation culture management is described and the future trend, idea and suggestion of its development are proposed. It is suggested that Chinese corporation culture management should insist on the concept of human-basis, stress the innovation and creation, pay attention to multi-region and multi-culture strategy and harmony with the environment. The corporation culture management should be carried out from own specific conditions of various corporations.更多还原