【作者】 胡铭；

【导师】 廖成林；

【作者基本信息】 重庆大学 ， 工商管理， 2002， 硕士

【摘要】 论文基于电信业是国家的支柱、先导产业以及中国电信企业的现状，以“联通竞争组织管理的研究”作为选题进行研究，旨在通过对联通的外部环境、内部现状及竞争实力的分析与研究，建立新的联通竞争型组织，以提高联通未来的竞争力。 论文对国内外电信业的改革与发展，目前我国电信业运营体制存在的问题以及入世给我国电信业造成的压力进行了分析；概括介绍了竞争组织研究中所涉及的企业组织结构、组织发展阶段、影响组织结构的主要因素、决策权分配和营销渠道的基本理论；对我国电信网的组织结构、电信业的经济特性进行了分析；从宏观的产业政策变化、国家宏观经济形势、电信技术的发展趋势和微观的联通竞争状况方面详细地分析了联通目前的外部环境；通过对我国主导电信企业现行组织的分析和对中国联通发展历程、内部业务结构及其发展战略的了解，面对联通的两难境地，从独特的角度入手，对联通的价值系统与竞争优势的建立进行了详细分析与研究，建立了联通新的竞争价值系统模型和用户价值让渡系统新模式，在此基础上，构建出联通新的竞争组织结构模型和竞争型营销渠道新模式；提出了竞争组织内部的组织沟通、企业价值体系、全面质量管理三个方面的问题的解决方法，联通未来竞争组织管理的理论新模型和政策性建议。更多还原

【Abstract】 This article is to make a study on Unicom competitive organization management on the basis of the current situations of Telecom enterprises in China, as Telecom is the pillar industry for priority development. Through analysis and study of the Unicorn’s exterior environment, interior conditions and competitiveness, it is aimed to establish a new competitive organization in Unicom and to enhance its rivalship in the future.This article has analyzed the reform & development of Telecom industry in other countries and the operation & structural problems in Chinese Telecom industry, as well as the pressure brought to Chinese Telecom industry by its access into WTO. General description of the basic theories concerning the organizational structures, organization development, main factors affecting organizational structures, assignment of decision power and marketing channels. Analysis on organizational structures and economic features in Telecom industry of China. Detail analysis of Unicom’s exterior environment from the aspects of macro adjustment of industry policies, state macro-economic trends, development trends of Telecom technologies and micro-environment of Unicom’s competitiveness. Face Unicorn’s dilemma, detail analysis and study on establishment of Unicom’s value system and competition advantages through an unique angle, based on our analysis of the leading Telecom companies’ organization as well as our knowledge of China Unicom’s history, internal structures and strategy. Here, it is proposed to establish new competition value system and consumer value transferring system, on the basis of which new competitive organizational structures and competitive marketing channels are to be constructed. Make out the solution for the establishment of internal communication system, enterprise value system and total quality control system within an organization. Offer proposals for establishing new theoretic modes and policies for Unicom competitive organization management in the future.更多还原