【作者】 郭晓东；

【导师】 孟林明；

【作者基本信息】 厦门大学 ， 工商管理， 2002， 硕士

【摘要】 本文通过对厦门工程机械股份有限公司近几年来的经营情况及目前所面临的内外部环境进行分析，指出影响企业发展的根本原因，提出了分三个阶段实施的企业战略目标、企业战略定位和选择最优成本的基本竞争战略，并提出了战略实施的主要对策和保证措施。 全文共分为四个部分，各章主要内容为： 第一章：厦门工程机械股份有限公司简介。简要介绍了企业的发展历程，指出缺乏相适应的企业发展战略是影响厦工发展的根本原因。 第二章：厦门工程机械股份有限公司战略环境分析。运用PEST分析法，从国外工程机械行业、国内主要相关产业对工程机械的需求、国内装载机行业及加入WTO对我国装载机行业的影响四个方面对厦工的外部环境进行分析，从企业的生产能力、市场营销、财务状况、经济效益和人力资源五个方面对企业的内部环境进行分析。 第三章：厦门工程机械股份有限公司SWOT分析。运用SWOT分析法对厦工公司的品牌、技术、营销和融资能力等优势，对管理基础薄弱，生产能力瓶颈等劣势以及面临的机会和威胁进行分析评价。 第四章：厦门工程机械股份有限公司发展战略研究。在第二章和第三章分析的基础上，提出了分三个阶段实施、到2010年发展成为具有国际竞争能力和实力的国际化工程机械企业的战略目标；在现阶段厦工应采取发展战略的战略定位和实行最优成本的基本竞争战略；并对战略的实施提出了精简组织机构、调整生产结构、整合企业价值链、优化资本结构、重塑企业文化等战略对策和保证措施。更多还原

【Abstract】 This paper records the business operations of Xiamen Engineering Machinery Co., Ltd., analyzes the internal and external circumstances the company is currently facing, identifies the single largest constraint on the company’s development, proposes a three-stage corporate strategic objective, corporate strategic positioning and the selection of the most cost-efficient basic competitive strategies, and puts forward major solutions and guarantee measures for the implementation of the strategies.This paper consists of four chapters, with each chapter containing the following contents:Chapter 1: This chapter provides a profile of Xiamen Engineering Machinery Co., Ltd. and a brief account of the company’s evolution, and points out that the lack of suitable corporate development strategies is the biggest constraint on the development of the company.Chapter 2: This chapter provides an analysis of the strategic environment of Xiamen Engineering Machinery Co., Ltd. In terms of the overseas engineering machinery sector, the domestic economic situation and the demand for engineering machinery by related sectors, the domestic loader industry, and the impact of China’s WTO membership on China’s loader industry, the external environment of the company is analyzed by applying the PEST method; the internal environment of the company is also analyzed in terms of its output capacity, sales and marketing, financial status, economic benefits and human resources.Chapter 3: This chapter provides a SWOT analysis of Xiamen Engineering Machinery Co., Ltd. The SWOT method is applied to analyze and assess thecompany’s advantages in brand, technology, marketing and financing capabilities and its disadvantages such as the bottleneck of its output capacity as well as the opportunities and challenges the company is now facing.Chapter 4: This chapter provides a study of the development strategies of Xiamen Engineering Machinery Co., Ltd. Based on the analysis contained in Chapters 2 and 3, this chapter proposes a three-stage strategic objective of developing the company into an internationalized engineering machinery enterprise with international competitiveness and strength, and the strategic positioning of the development strategies the company must adopt in the current stage. This chapter also provides strategic solutions and guarantee measures for the implementation of the strategies, such as streamlining the organizational structure, adjusting the production structure, consolidating the corporate value chain, optimizing the capital structure, and reshaping the corporate culture.更多还原