【作者】 邓载辉；

【导师】 陈涛；

【作者基本信息】 武汉科技大学 ， 管理科学与工程， 2002， 硕士

【摘要】 特许经营经过100多年的发展，以其独特的魅力现已成为当今世界上最富有活力、发展最快的一种经营方式，在中国也受到越来越多的投资者的关注，许多企业纷纷引进该经营模式进行品牌操作。 本文在借鉴前人理论和实践研究基础上，主要是针对太和集团一个实体推行特许经营体系进行论述。 首先对特许经营概念、特点和优劣方面进行理论阐述，并对特许经营在我国发展概况进行了简单介绍，让大家对特许经营模式有了较为深入的了解。接着，在对太和集团特许经营体系创建进行了背景分析的基础上，重点对太和集团特许经营体系的内容进行构建。然后分析创建此体系过程中将面临的问题，并提出解决问题的若干对策。 随着特许经营方式在我国的广泛应用，特许经营的优劣势会同时并存，有待企业对其进一步研究，以真正推动企业的巨大发展。本文意在针对企业实际情况，构建一套适合特定企业发展的有效的特许经营模式，为企业的进一步发展提供有价值的参考。更多还原

【Abstract】 With the development of 100 years,Franchising has been the most active management pattern as its special advantage in the world. More and more investors pay attention to it in China. It has been introduced to run a brand in many enterprises.On the basis of the productions existing,I mainly discuss how to practice a system of franchising in Taihe Group.At first,I analyze the definition,feature,advantage and disadvantage of franchise,then sumarizing the development of franchising in China so that people have an impression in the form of franchising. I emphasis the content of the pattern to Taihe on the background of building up the system. Finally I find some ways to the problem in the course of putting up the system of the franchising.The advantage and disadvantage of franchising will exist due to the wide use in our country.There is still great distant to research it in order to promote the advance of enterprise.I am gratified if what I have done can give some implications to the development set up a special and effective franchising pattern in accordance with the fact.更多还原