【作者】 刘蓓；

【导师】 周坚；

【作者基本信息】 浙江大学 ， 建筑经济及管理， 2003， 硕士

【摘要】 随着杭州城市化进程的加快和城市中可利用土地资源的减少，郊区成为开发热土。房产商们在郊区大片圈地的同时，却存在着由于定位不明确带来的一系列问题。为了对目前城郊住宅的开发定位进行分析研究，避免盲目借鉴，笔者选取了和杭州较为相近的三个发达国家的旅游城市阿姆斯特丹、苏黎世和日内瓦作为比较对象，搜集了大量的材料，在此基础上比较分析了杭州城郊住宅开发的经济、区位规划等宏观因素对定位带来的影响，并指出了房产开发商应该承担的社会责任。另外，为了总结论证房产开发中的具体定位方向，笔者还做了大量的调查研究，从微观的层面上分析了如何使开发商自身利益与消费者利益相协调，作出合理定位。论文的最后，通过案例系统的分析论证了城郊房产开发的定位思路。 本论文希望通过对国外发达旅游城市的城郊住宅开发系统性和前瞻性的研究，为杭州的城郊住宅开发商的开发定位有所参考和引导，也能够为今后的研究者提供一些新的思路，以资借鉴。更多还原

【Abstract】 With the rapid progress of urbanization and the decrease of the utilizable tracts in Hangzhou,the tracts in the suburbs have been paid more attentions. When the real estate developers purchase the suburb tracts largely,there lies a series of problems owing to these developers’ undefined exploitation position. In order to have a study on the position of thesuburb tracts,this dissertation chooses three developed tour cities-Amsterdam,Zurich,Geneva,which are correspondingly similar to Hangzhou. On the base of collecting enough data,the dissertation analyzes how the macroscopic factors such as economic factors and programming factors affect the exploitation position of the suburb’s residence,and it also brings forward some responsibilities that the real estate developers should take on. On the other hand,in order to demonstrate the idiographic exploitation position in the residence exploitation,from microscopic angle the dissertation analyzes how to make a reasonable exploitation position to harmonize the consumer’s interests and the developer’s interests on the base of doing a large number of researches. In the end of the dissertation,it gives an example.Concentrating on the study of suburb residence exploitation of overseas developed tour cities,this dissertation is expected to contribute some references and guides for the real estate developers and offer some new ideas for the further research.更多还原