【作者】 董娜；

【导师】 王友顺；

【作者基本信息】 武汉理工大学 ， 产业经济学， 2002， 硕士

【摘要】 在进入国际大物流时代的今天，越来越多的货运代理企业意识到货代市场的竞争日趋激烈，而如何去应对这些变化和竞争正是本文所要讨论的问题。物流是一个新的发展空间。货运代理企业可以在从事传统的货运代理行业基础上渗透至物流业，成为物流领域内的第三方经营人，通过为客户提供全程的物流服务，从中获得自身发展所需要的商业利润和市场空间。 本文首先主要介绍了物流的产生以及国内外的发展状况，并介绍了部分与物流相关的概念与理论，例如第三方物流、供应链管理等；然后介绍了我国货运代理企业现阶段的发展状况以及存在的一些问题；文章通过论证指出发展第三方物流是货运代理企业的出路；最后结合深圳康柏国际物流有限公司对于货运代理企业如何发展第三方物流的经营战略进行了一定的探讨和研究。 文章通过理论分析，结合企业调研数据，从物流市场、行业发展趋势和企业自身条件三方面进行分析，提出康柏国际物流有限公司应该积极从服务实质上向物流公司转变，为公司采取并实施物流经营战略提出建议：如物流服务导向战略——电子商务和保税仓储物流服务，规模经营导向战略—横向整合与纵向整合；资源优化导向战略等。本文就是通过以上分析论证为货运代理企业的发展提供了操作性较强的建议。更多还原

【Abstract】 In the age of the worldwide logistics, the freight-forwarding corporations have realized the more and more intensely market competition, and this paper discusses how to deal with the changes and competition. Logistics is a new way for the development of the freight-forwarding corporations, so they can widen their traditional services into the logistics services, and being the third party, they can gain more profits and market space by providing overall logistics services for the customs.This paper firstly introduces the growth and the development of logistics home and abroad, and introduces some conceptions and theories, such as third party and supply chain management and so on; and then points out the present problems in the development of the freight-forwarding corporations, and after analysis, it concludes that it is a better outlet for the freight-forwarding corporations to develop third party logistics services, and finally does a research into how the freight-forwarding corporations manage the strategy of third party logistics services, combined with the case of Shenzhen Combine Logistics CO. LTD.With the theoretical analysis and research data from the company, the paper does a research from the three angles-logistics market, industrial development tendency and the company’s self-conditions, and points out Shenzhen Combine Logistics Co. LTD should positively change its role to logistics company substantially, and it offers some suggestions for the company, including logistics services oriented strategy-Internet Business and Bonded Area Storage services, and scale management oriented strategy-landscape orientation conformity and portrait orientation conformity, resource optimized oriented strategy and so on. This paper provides easily handled suggestions of management strategy with profound analysis for the development of the freight-forwarding corporations.更多还原