大连理工大学领先集团环境工程事业部发展策略研究

【作者】 孙力；

【导师】 苏敬勤；

【作者基本信息】 大连理工大学 ， 工商管理， 2002， 硕士

【摘要】 我国的水资源短缺和水污染问题已严重制约我国经济建设发展与人民生活水平提高，城市废水资源化是实现水资源可持续利用的重要战略措施。本文针对大工领先集团水处理项目的实际需要和环保产业的共性问题，对环境事业部发展策略进行了系统研究，提出了相应的解决方案。 本文从六个方面进行了阐述：首先介绍大工领先集团发展水处理项目的背景及发展策略研究对环境工程事业部的现实意义；其次，通过对国内外水处理行业竞争环境、技术进步、市场前景等方面的详细比较分析，指出了环境工程事业部在动态的竞争环境中面临的机遇和挑战；在第三部分中，对环境工程事业部的内部环境进行了分析，从企业的组织管理现状、产品及关键工艺、市场营销、技术及研发能力四个方面与同行业进行了比较，明确企业的优、劣势所在；第四部分对国内外水处理企业的发展策略进行了分析总结；在最后的两部分：针对环境工程事业部的特点，提出了相应的发展策略；营销创市的市场开发策略、技术创新的研发策略、健全和完善绩效考核制度的人力资源管理策略、加大企业的资本运营能力的对策，以及实施策略的具体措施。更多还原

【Abstract】 The question of water resource rareness and water pollution has become a big block to economic development and people’s life level rising of our country. Making waste water reusable is am important way to make our water resource sustainable use. This paper describes a full study on the developing strategics of Environment Engineering Department of Advance Group of DUT to meet the need of water treatment and solve some common questions in the environmental protection industry.First of all, we describe the background and meaning of developing water treatment project in Advance Group of DUT. Then we propose the chance and challenge which Environment Engineering Department is facing by analyzing the environment of competition, technique, market of water treatment in the home and abroad.The third section describes the internal environment of Environment Engineering Department. We show the superiority and inferiority of company from four aspects: organization and management, product and key arts and crafts, market sells and the capability of technique and development of company. In the fourth section, we analysis the development strategics which water treatment companies have used in the home and abroad and then come a, conclusion. Finally, according to the character of Environment Engineering Department, we propose some suggestions to it: developing market by marketing action, studying and developingnew product by innovative technique; managing human resource according to one’s ability and his achievement, and enhancing the ability of capital operation of the company.更多还原