钢铁企业网络营销问题研究

【作者】 占甲林；

【导师】 高阳；

【作者基本信息】 中南大学 ， 管理科学与工程， 2001， 硕士

【摘要】 网络营销（eMarketing）是指在虚拟的互联网上为目标顾客制造、提供产品或服务，并与其进行网上沟通的一系列战略管理过程。网络营销属于市场营销理论的范畴，它是21世纪市场营销发展的主流。随着IT技术的发展，人们通过Internet进行营销活动已成为时尚。本文介绍了网络营销现状；概述了网络营销理论，提出了网络营销与传统营销融合的设想；文章针对网络营销在我国钢铁企业发展的现状和障碍，提出了发展我国钢铁企业网络营销的思路和策略；并就新余钢铁有限公司发展网络营销进行了实证分析。更多还原

【Abstract】 E-Marketing refers to a series of strategy management procedure , which provides products and services for objectical consumer and communicates it on the basis of visual internet. E-Marketing belongs to Marketing , which is becoming the leading role in the development of the 2lth century .With the development of internet technology ,it becomes more and more wide that people take up marketing active by means of internet .The article describes the development of emarketing in our country and in the world nowadays; and discusses emarketing theory ,and puts forward an framework of integrating emarketing and traditional marketing Focusing on the situation and the obstruction of developing emarketing of iron and steel in china ,the article proposes the thought and the strategy concerning how to develop marketing of iron and steel enterprise in our country. The article put forward a model for xinsteel in developing emarketing.更多还原