【作者】 武建平；

【导师】 高增安；

【作者基本信息】 西南交通大学 ， 工商管理（专业学位）， 2013， 硕士

【摘要】 随着我国社会主义市场经济不断发展完善,改革开放进入深层次的攻坚阶段,经济社会信息化、全球化的全面发展,人民群众日益增长的变化,旅游需求不断增长,文化、旅游行业上升为国家战略发展层面,服务行业从单一投资经营性行业变为全民性、跨行业、跨地区进行投资建设,经营多元性体系。因规模化快速发展,形成了行业内单体酒店发展的挑战性机遇,任何一个成长性公司都处于持续变动的国内外环境中,存在激烈的市场份额的争夺,优缺点共存,机会和威胁共同发生作用。所以,如何跟紧时代脉搏,形成和市场条件相匹配的发展战略与大政方针在公司成长阶段最为关键。天津JB国际大酒店“十一五”期间投资建设、投入运营、经营管理获得了较大进步,然而,伴随酒店投资发展空间不断增加,经营、管理、投资、内外环境持续变动,不确定性增加,怎样使公司保持稳定并获得更深层次进步一直都是困扰的重要课题。因此,面对企业成长期发展战略这一课题,借助企业成长期发展的诸多内部、外部关联因素,充分应用企业不同阶段发展战略基本理论,全面分析国内外同行业面临的形势和发展趋势,进行战略规划。对于本文,主要是基于JB国际大酒店成长期的第一个五年期的发展战略,进行全面系统的归纳总结,并为第二个五年发展周期提供建议参考。本文主要阐述了企业内部的管理体制和运行机制以及在发展过程中经营管理面对的内外部环境影响因素。揭示了企业在运营中存在的问题,应用战略管理的各种工具,比如借助SWOT分析的理论架构,清理出企业在该成长阶段发展战略,并对其作出对应的实施效果评价,形成一个较为完整的发展战略模型,对于企业长期健康发展起支撑作用。基于上述全面论述,文章对JB国际大酒店成长期发展战略实施过程中存在的问题进行分析,并提出改进建议：在现有基础上,应实施由内部的综合发展战略模型向内外结合的组合式战略模型转化,主要是从多元化、信息化、企业文化、员工荣誉体系、人力资源等方面强化,从而实现企业第二个五年健康发展。更多还原

【Abstract】 Following our country socialist market economy development, reform and opening up into the deep stage, and comprehensive development of economic social informatization and globalization, people demand is growing, tourism demand is growing, culture and tourism industry rose to the level of national strategic development, service industry investment and diversification from a single investment management industry become universal, cross-trade and trans-regional system.Because of the scale of rapid development, forming a single hotel development industry challenges, any growth enterprises facing international and domestic environment of new changing, facing the fierce competition for market share, its advantages and disadvantages, opportunities and challenges coexist.Therefore, keeping pace with the times, form the development strategy and the fundamental policy what match the market conditions in company growth stage is the key.During"Eleven Five-Year Plan", Tianjin JB International Hotel investment operation and management has been a great progress, but with the development of investment space continue to increase, changes in the operation management investment and internal and external environment, which make the uncertainty factors increase, so how to enable the company to maintain a stable and get further progress is an important issue that has been troubled.Therefore, face the subject of corporate growth strategy, with the internal and external factors related to the development of the enterprise in the growth period, make full use of the basic theory in different stages of enterprise development strategy, comprehensive analysis the situation and development trend which the same industry at home and abroad is facing, then make a strategic planning. In this paper, mainly base on the first five year growth period’s development strategy of JB International Hotel, summarizes systematically, and provide suggestions and reference for the second five year development cycle.This paper mainly describes the internal management system and operation mechanism and management in the development process in the face of internal and external environment factors. Revealed the presence in the operation of enterprises, various tools of strategic management, such as of the theoretical framework of SWOT analysis, clean out the enterprise in the growth stage of development strategy, and evaluates the effect corresponding to it, forming a relatively complete development strategy model, for the long-term healthy development of enterprises plays a supporting role.Based on the comprehensive discussion, implementation of the process on the growth of JB International Hotel development strategy problems are analyzed, and suggestions are put forward:on the existing basis, should implement a combined strategy model by combining the model of the comprehensive development strategy to the internal transformation, mainly to strengthen from the diversification, information, enterprise culture, employee honor system, human resources and other aspects, so as to realize the healthy development of enterprises second five years.更多还原