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“文化创意”对于景德镇陶瓷产业的影响与发展

"Cultural and Creative" Influence and Development of the Ceramic Industry in Jingdezhen

【作者】 金彤

【导师】 张婧婧;

【作者基本信息】 景德镇陶瓷学院 , 设计艺术学, 2012, 硕士

【摘要】 自经济全球化以来,新型知识型经济形态在全球范围内延伸发展壮大,从中衍生出的文化创意产业,对每个综合国力、区域的竞争的影响日益增强。文化创意产业有助于经济可持续发展、提升大中型企业竞争力、稳固小企业扎根稳底、提高居民生活水平与幸福指数。中国是世界公认的陶瓷发祥地,陶瓷文化博大精深,明代时期陶瓷器物就远销到国外。而今,随着世界经济形态的不断变革,寻求新的出路是中国陶瓷产业未来发展的趋势。景德镇作为千年瓷都,正处于经济形态与产业转型的历史时期。作为一个拥有千年沉积的历史文化背景、陶瓷工艺技术与资源独到、陶瓷文化与艺术资料丰富的陶瓷之乡,针对目前固有经济模式发展的迟滞与弊端,适合进行改革创新,将陶瓷产业转型成为陶瓷文化创意产业。本文旨在通过对发达国家已有经验的研究、国内目前文化创意产业现状的分析以及针对景德镇现有陶瓷产业及资源的了解与田野考察,提出自己的见解与观点。希望通过本课题的研究考察探讨文化创意产业对于景德镇现代陶瓷产业的影响,指出其中的优势与不足,提出改进的措施与办法,从一个面涉及整个中国的陶瓷产业,为中国的陶瓷文化创意产业提供一些参考与借鉴。

【Abstract】 The new intellectual economy form has been extended and gets ground at aninternational scale since the economic globalization, the impact of cultural and creativeindustries derived from this form are growing to every country and region in thecompetition aspect. Cultural and creative industries are contribute to sustainableeconomic development, and they can enhance the competitiveness of large andmedium-sized enterprises, and help small businesses to take cultural root, and improveliving standards and well-being indexes of citizen. China is the accepted birthplace ofceramic, ceramics culture is profound, since the Ming Dynasty ceramic objects have beenexported to foreign countries. Now, with the constant change of the world economy form,seeking new outlets for the future development of Chinese ceramics is the trend ofindustry. Jingdezhen, as the porcelain capital for Millenniums, is in the historical periodof economic form and industrial form restructuring. As a Ceramic township of aMillennium deposition of historical and cultural background, also with unique ceramictechnology and resources and rich of ceramic culture and art information, it’s vital forJingdezhen to reform and innovation for the inherent economic model, transforming theceramic industry into the ceramic cultural and creative industries. This paper starts withthe research of experience of developed countries, and analysis the domestic status ofcultural and creative industries, as well as the understanding of existing ceramic industryand resources and field investigations in Jingdezhen, finally reach a unique view andconclusion. Through the study and investigation of this subject, hope to explore theimpacts of cultural and creative industries to the modern ceramic industry in Jingdezhen,and figure out the advantages and disadvantages, and proposing improvement measuresand methods. They are metaphors to the whole China’s ceramics industry from a sideaspect, and some advice for the ceramic cultural and creative industries in China.

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