【作者】 朱晓琳；

【导师】 王新利；

【作者基本信息】 黑龙江八一农垦大学 ， 企业管理， 2012， 硕士

【摘要】 针对连锁超市生鲜农产品业务的快速发展与其盲目选择物流配送模式的矛盾现状，本文首先以连锁经营理论、生鲜农产品物流系统理论与物流配送理论为基础，借鉴国外超市生鲜配送模式的发展经验，分析了国内连锁超市生鲜农产品典型配送模式的产生背景、优势与劣势。然后从定性角度用SWOT分析法分析了超市生鲜配送业面临的优势、劣势以及机会和威胁。之后应用基于AHP的模糊综合评判法构建了连锁超市生鲜农产品物流配送决策指标体系，以16家连锁超市为调查样本，对其生鲜农产品物流配送情况进行了综合评价决策。最后，根据评价结果为连锁超市生鲜农产品物流配送模式提出改进和对策建议，以期望能够帮助连锁超市选择和构建生鲜农产品物流配送模式提供思路和依据。更多还原

【Abstract】 For the present contradiction between the rapid development of the supermarket chains fresh agriculturalproducts business and its blind choices of logistics modes, based on chain management theory, freshagricultural products logistics system theory and logistics distribution theory, and learning from the experienceof foreign supermarket distribution modes, this thesis firstly analyses the background, strengths andweaknesses of the typical distribution pattern of the domestic supermarket chains fresh agricultural products.And then from the qualitative approach with SWOT, the thesis analyses the supermarket fresh distributionindustry, which faces the advantages, disadvantages, as well as opportunities and threats. After that based onthe fuzzy comprehensive evaluation method of AHP for constructing supermarket chain fresh productslogistics distribution decision-making index system, with sixteen supermarket chains as survey samples,conduct a comprehensive evaluation decision for the fresh agricultural logistics distribution situation. Finally,according to the evaluation, this thesis puts forward the improvement proposals for the supermarket chainsfresh agricultural products logistics modes, to expect to help supermarket to provide ideas and basis whenchoosing and building fresh agricultural products logistics modes.更多还原