【作者】 梅辉胜；

【导师】 李昌荣；

【作者基本信息】 南昌大学 ， 管理科学与工程系， 2011， 硕士

【副题名】以医药行业上市公司为例

【摘要】 在企业经营管理范畴内,20世纪80年代后期,“社会资本”的提出给解释企业发展及企业竞争优势的创造方面带来了新的视角。边燕杰和邱海雄(2000)认为企业社会资本的存量因产业不同而不同,Yadong Luo和Seung Ho Park (2001)认为因企业的所有权类型、规模、产业和行业增长速度的不同企业家社会资本对企业绩效的作用也有不同。笔者以前在医药公司工作,认识到医药企业因企业家社会资本的差异而造成业绩上的很大差别,笔者拟选取医药行业上市公司作为研究样本,结合企业家理论,从社会资本角度来研究医药企业中企业家社会资本对绩效的影响。本文从企业经营过程中现金流回收的视角来探讨(医药行业企业)企业家社会资本功效。通过文献分析法、数据分析法等建立理论假设模型,对企业家社会资本与企业盈利绩效和营运绩效作回归实证分析,结果表明：(1)企业家政府关系虽然促进企业商品销售,提升企业外部供销合作关系,但是企业家政府关系的提升却会降低账款回收效率和企业盈利绩效。(2)企业家横向关系和社会关系(声誉)对销售商品都有促进作用,而在账款回收方面,企业家声誉起着正的促进作用,横向市场关系表现为负作用。(3)国有性质企业在市场中仍处于优势地位,尤其是货款回收方面。更多还原

【Abstract】 In the context of business management,"social capital" brought a new perspective to explain the proposed business development and the creation of competitive advantage in the late 1980s. Bian and Qiu (2000) considered that the stock of corporate social capital varies by industry, Yadong Luo and Seung Ho Park (2001) thought that due to ownership of the business type, size, industry, and industry growth rate of different entrepreneurs, corporate social capital to the role of performance are also different. I worked in the pharmaceutical company previously, And I recognized the differences in social capital due to the performance of very different causes, so I intend to select the pharmaceutical industry as a research sample of listed companies, combined with entrepreneurial theory, from the perspective of social capital research in pharmaceutical companies entrepreneurs, social capital, the impact on business performance.In this paper, I study entrepreneur social capital effect from the process of corporate marketing cash flow perspective of revenue (the pharmaceutical industry enterprise).Through literature analysis, data analysis and other theoretical assumptions established model of social capital to entrepreneurs and business performance and operating profit performance for regression analysis of empirical results show that:(1) although the relationship between entrepreneurial government to promote sales of enterprise products, enhance external supply and marketing cooperative relations, government relations, but the entrepreneurs to enhance recovery of accounts receivable would decrease the efficiency and profitability performance. (2) entrepreneur horizontal relationships and reputation have a role in promoting the sale of goods, and in the receivables recovery, entrepreneurs play a positive role in promoting the reputation and horizontal market relations showed negative effects. (3) the nature of state-owned enterprises in the market is still in a dominant position, particularly in terms of loan recovery.更多还原