【作者】 薄海；

【导师】 袁恩培；

【作者基本信息】 重庆大学 ， 艺术学， 2011， 硕士

【摘要】 当代招贴设计是广告视觉化的主要媒体。招贴随着社会发展而产生,依托科技进步而丰富,作为传播和劝导某种意图的载体,招贴设计无疑是一种社会行为。图像之中的图像以及图像之间的关联,折射出不同时代背景下人们的思想意识和精神面貌。每一幅招贴设计的完成都置身于特定的社会背景中,新兴的图像形态会在设计中得以表现,而设计又扩大了图像形态的影响。招贴设计的当代发展,在于它从艺术和现实的角度见证了历史的书写,通过文献性视觉记录的方式讲述推动现实理想。兴起于西方传统图像志研究的图像学,礼遇当代的设计语境异常勃兴,形成一个以全新视角、全新方法科学审视当代艺术的新学科,用图像学的方法探讨图像象征符号作为人类思想传播工具的意义。本文从当代招贴现象的问题入手,采用图像学研究形态分别就招贴的象征意义、形式和意义上的变化、发展和延续上的变化三种形态进行解析。希望当代招贴设计在理性秩序下借西学之风,熔铸民族传统,兼容多元艺术形态,依托科学技术的日新月异,博采众家之长,使其成为研究多元艺术形态发展的一个图像标本,介入社会学的视觉文本。逻辑与历史相统一,在一定程度解决了所分析的问题,具有现实与理论意义。更多还原

【Abstract】 Contemporary poster design is the main medium for advertising visualization. Poster is produced and enriched along with the social development and technology progress. As a carrier for transmitting and persuading, it is undoubtedly a kind of social behavior. Images and the correlation between them can reflect the ideology and spirit of different generations. Every poster is completed under its particular social background. The emerging images can be well presented in the design, yet design can also expand the influences of images. The development of the contemporary poster is a result of its seeing the history in eyes of reality and art, and recording to promote realistic ideal by visual documentary. Originated from traditional western iconology study and based on the booming industry, poster design is becoming a new subject with brand new views and scientific method. The subject is to analyze and have a research on discussing the meaning of images symbolism transmitting thoughts from the standpoint of iconology. This thesis goes about the phenomenon of contemporary poster design, using iconology study methods to discuss its symbolism, changes and development continues. Uniting from logic and historical photograph, the research solves problems referred to in some degree; hence it has realistic and theoretical significance.更多还原