节点文献
房地产经纪人胜任力模型研究
【作者】 刘宇；
【导师】 徐斌；
【作者基本信息】 首都经济贸易大学 ， 劳动经济学， 2011， 硕士
【副题名】基于X房地产中介公司的实证分析
【摘要】 自1994年,房地产行业进行商品化改革以来,房地产行业的变化便成为了人们生活中不得不关注的问题之一。伴随着房地产行业扩张,房地产中介快速发展,房地产经纪人应运而生,这些人员以向人们提供买卖房屋这种特殊商品所需的信息、服务,促成房屋买卖双方达成交易为目的,并从中获取佣金为回报,他们所从事的是非常具有特色的职业。从趋势来看,房地产中介行业越来越复杂,对经纪人的要求越来越高,但从目前研究来看,对于能反映房地产经纪人业绩要求的胜任力模型的研究并不多见。由于房地产经纪人销售工作的特殊性,一般行业的销售胜任力模型并不适合指导房地产企业对经纪人的评价,因此本文可以看作是在房地产行业中应用胜任力理论、模型的积极探索,对胜任力理论在房地产中介这一行业、经纪人职位系列能力素质研究的充实。本篇论文通过文献整理法、观察法、行为事件访谈法、胜任力素质词条频数调查方法对房地产经纪人胜任力素质进行研究,探索了房地产中介的经纪人胜任力模型架构。本文的主要研究过程：前期对胜任力相关文献、资料进行大量阅读、研究,充分掌握理论依据；与此同时,本人在房地产中介企业实习三个月获得大量一手资料,总结出房地产经纪人胜任力素质词条,设计了《房地产经纪人胜任力模型调查问卷》；将通过问卷搜集到的数据进行整理,使用SPSS统计软件分析,构建出了房地产经纪人胜任力模型；在构建模型的同时,对影响房地产经纪人胜任力水平的五大因素——年龄、性别、学历、婚姻状况及本行业工作年限进行分析并将模型初步应用于职位说明书、招聘、培训开发、绩效考核及薪酬管理。本文重在从理论高度去分析问题,从实践中获取与主题相关的真实信息。构建的房地产经纪人胜任力模型,在一定程度上补充了这一研究在理论上的不足和实践上的空白。
【Abstract】 Since 1994, real estate has become the one of concerns of people with the reform of real estate industry. With the development of real estate industry, realtors came into being. They obtain commission by providing information and services about real estate. With the development of real estate industry, there is little competency model research on realtors. This thesis is the exploration and enrichment of competency model research in real estate industry.As the special nature of realtor, general sales competency model is not suitable for it. So this thesis can be seen as the application and exploration in the real estate industry.Through literature review, observation, behavioral event interviews and so on, I constructed realtor competency model.The main research process:on the basis of literature review I practiced in a real estate company and obtained a large number of first-hand materials and designed the realtor competency model questionnaire. And then I analyzed the date through using SPSS statistical software and constructed realtor competency model. Meanwhile I analyzed effects of five factors to competency level and applied the model to job description, recruitment, training and development, performance appraisal and compensation management.This thesis focuses on analysis of issue from theoretical aspects and getting real information in practice. The construction of realtor competency model remedies the lack of research in theory and practice.