【作者】 徐华；

【导师】 李南筑；

【作者基本信息】 上海体育学院 ， 体育人文社会学， 2011， 硕士

【摘要】 城市如何选择赛事是当今的热点问题,城市的管理者或体育赛事的运作者在进行体育赛事规划时需要考虑许多因素,规划应以人为本,这是规划的基本要求。而市民作为城市的主体,是城市体育赛事的参与者、消费者,城市的体育赛事的发展也离不开民众的支持。因此,本文从市民的角度来了解运动项目的喜好情况。了解市民的运动项目喜好情况将有助于城市选择体育赛事时更能贴近民意,更能满足市民需求,也能更好地发展运动项目和体育赛事。这不仅弥补了目前体育领域中缺少喜好类研究的不足,也具有一定的实践意义。本文采用的研究方法主要有文献资料法、问卷调查法、数理统计法、逻辑分析法。研究内容主要分为两块:一是问卷调查结果的统计和分析,在参考诸多类似研究的文献和专家建议的帮助下,设计了针对上海市民的运动项目喜好调查问卷,调查的范围覆盖了上海闵行、黄埔、徐汇、长宁、浦东、闸北、普陀、杨浦共8个区,调查的主要内容是上海市民对问卷中涉及的40类运动项目的喜好情况。此部分重点对上海市民喜好的运动项目排序、不同人群的喜好差异以及市民喜好态度的离散程度进行了统计和分析;二是理论研究,在查阅大量相关文献和书籍的基础上,分析喜好现象,总结归纳各种喜好现象的共同点,并对文献里关于喜好的定义进行总结,同时分析喜好研究的研究方法,再结合第一部分中对市民喜好情况的分析,本文进一步地从哲学领域的两大价值观点入手,分析了喜好与需要之间的关系,进而深入挖掘本研究中的喜好的含义。本文主要的研究结论如下:(1)上海市民喜好的运动项目排序中,前10位依次是羽毛球、游泳、乒乓球、自行车、篮球、田径、台球、网球、足球、体操,排名靠前的运动项目大多都是大众普及率高、健身效果好、运动成本低或观赏价值高的运动项目。排名后10位的是拳击、击剑、赛艇、举重、棒球、马拉松、壁球、手球、橄榄球、曲棍球、门球,排名靠后的大多是不为市民熟知、观赏价值低、运动难度大、运动成本高的运动项目。(2)在不同人口统计学变量下,市民对运动项目的喜好有所差别,性别、年龄和收入是造成差异的主要因素,市民的受教育程度等也会造成喜好差异,但不强烈。上海市不同区域的人群对于运动项目的喜好情况无明显差异。(3)市民对每个运动项目的喜好态度存在不同程度的离散,市民对足球的喜好程度差异最为明显,与其具有相似情况的有篮球、排球、网球、赛车等排名处于中间位置的运动项目。市民的喜好态度比较集中的有两种情况,一是市民对运动项目所持态度高度集中在喜好,比如羽毛球、游泳、乒乓球,自行车等排名十分靠前的运动项目;另一种情况是市民的态度高度集中在不喜好,比如在喜好排序中非常靠后的曲棍球、门球、壁球、橄榄球、拳击等。(4)喜好是一种主动的需要。更多还原

【Abstract】 How to choose sports event is today’s hot issue.The city managers and the workers of sports event have many factors to consider when planning for sports event.Planning should be people-oriented, which is a basic requirement of planning. The public is the main body of a city,They are sports participants, consumers,they are inseparable for the development of sport events. Therefore, this article want to research the likeness of sports from the perspective of the public. Research their sports likeness will generate urban options more close to public, to better meet their demand, and to better develop sports and sport events. This not only makes up for the lack of current study about likeness of sports field, but also has some practical significance.Through the methods of literature, questionnaire, mathematical statistics, logic analysis, this paper can be divided into two parts.First is the survey results analysis .The questionnaire survey covering the Shanghai Minhang, Huangpu, Xuhui, Changning and Pudong, Zhabei, Putuo, Yangpu District.The main contents of the survey is Shanghai residents sport likeness of 40 sport items. This section focuses on the sport ranking, differences likeness of different groups and the attitude dispersion of some sport items; Second part is the theory research, based on the analysis and summary of many like phenomenon and combined with the first part analysis,This paper further study the meaning of likeness from the philosophy field of two value perspective, analyzes the relationship between likeness and need.The main conclusions are as following:(1) In the sports items ranking of shanghai residents, the top 10 followed by badminton, swimming, table tennis, cycling, basketball, track and field, billiards, tennis, football, gymnastics, top-ranking sports are mostly high public, effective fitness, high watch value and low-cost sports. The last 10 is boxing, fencing, rowing, weightlifting, baseball, marathon, squash, handball, football, hockey, croquet, these sports are mostly not well known to the public, has low watch value, difficult to movement and need high cost for exercise.(2) By different demographic, shanghai residents have different sports likeness, gender and age and income are the main factors causing differences.The level of education can also cause some differences in likeness, but not strong. Shanghai residents in different regions has no significant difference likeness for the sports items.(3) There are some difference about residents’ likeness attitude for each sport,The residents’ likeness for football is the most obvious difference, with a similar situation also include some ranked in the middle as basketball, volleyball, tennis, car racing.Attitude of residents’ likeness are concentrated in two cases, the attitudes highly concentrated in like,such as badminton, swimming, table tennis, bicycles, and other very front rank of sports; the other one is highly centralized dislike,in the after rank sports such as hockey,croquet, squash, rugby, boxing and so on. (4) Likeness is an active need.更多还原