【作者】 郭志涓；

【导师】 梅传声； 杨学忠；

【作者基本信息】 武汉理工大学 ， 传播学， 2010， 硕士

【摘要】 少儿作为社会群体中的一个重要组成部分,其相对较弱的认知能力和较低的知识层次而深受各种外界信息的影响。广播、电视的普及给了少年儿童一个声貌俱佳的信息渠道；网络技术的发展,在逐渐改变人们日常生活方式的同时,也为少年儿童获取资讯提供了方便。然而,在我国少儿成长历史进程中,一直真正伴随他们成长的,却是集资讯、娱乐、知识、教育等多方面功能于一体的少儿期刊。我国的少儿期刊经历了内容由导向教育,到思想迷失,再到知识教育,进而贴近儿童生活的摸索过程,整个少儿期刊行业也经历了萌芽、成长、消逝、复苏、发展的过程,取得了一些成果,也积累了许多问题。近年来,随着各国文化交流的频繁与深入,国外知名少儿品牌的强势入驻也对我国少儿期刊的现状与前程带来了经验与挑战。少儿期刊作为少儿出版市场的消费主力,少年儿童的阅读取向是少儿期刊出版的风向标。在瞬息万变的外部环境影响下和不断提升的内部需求驱动下,我国少儿期刊的出版跨过前期的迷茫期之后,正在步入高度市场化的变革式发展期,塑造品牌、延伸品牌、深入营销、联盟合作成为少儿期刊发展的主旋律。并且少儿期刊编辑的知识涵养与敬业精神也被提到了相当重要的地位,针对少儿读者进行更为细致的划分与定位,逐渐形成各自的期刊特色。本文研究结合少儿阅读心理特征,采取理论与实践相结合的方法,首先对国内外学者所作的有关少儿期刊出版与发展的相关文献资料进行了搜集和整理,简要概括少儿期刊的定义、分类、特征与功能,深入分析了少儿期刊的发展历程、现状和问题,确定了针对我国少儿期刊这一核心对象的研究路线。然后,本文研究在已有相关研究成果的基础之上从我国少儿期刊的现状和未来发展策略两个方面进行深入分析,指出内在变化。本文研究所得出的结论,不仅为我国少儿期刊工作者正确认识行业现状、提升自身行业素质提供参考,还对广大父母及孩子了解少儿期刊功能及特征提供借鉴,为正确引导少儿的期刊阅读提供帮助。更多还原

【Abstract】 Children, as a special social group, are easily to be influenced by environment due to their lower cognitive ability and level of knowledge. Radio and television are the most useful sources for providing interesting and colorful information to children. On the other hand, internet is gradually changing our daily life and it has become a convenient way to obtain information. However, the thing which always accompanies our children during their growth is children’s journals which contain information, entertainment, knowledge and education.The content of children journals ranges from oriented education, thought lost, to knowledge education, at last close to children real life. At the same time, the development of children journals industry goes through a rough process which is from sprout, growth, passing, recovery to development. Having a significant progress in this respect, there are many problems still needed to be solved. In recent years, due to the frequent and deep international communication, the import of well-known foreign children journals has brought experience and challenges.Children’s interest and demands give the direction to the main publishing market for the children’s journal. In a rapidly changing environment, to meet domestic needs, publication of children journal bypassed the lost period and directly stepped into a transform period with high market. The concentration lies on brand building, culture structure, broad sale and alliance. The editors with high taste and game spirit are required. Each journal forms its own characteristics, targeting at little readers with different level and taste,This article is based on the theory of mass-communication with adoption of academic and practical method. This article summarizes the definition, classification and function of children’s journals. It also deeply analyzes its development, current situation and problems. Moreover, this article concentrates on the influence and future development strategy. As a conclusion, this article not only provides references to those who work for children’s journal, for realization of the current situation and improvement of the journal quality, but also helps parents to know the function and characteristic of children’s journal, so that parents can guide their children on reading.更多还原