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满足南宁城市居民休闲需求的对策分析

Research on Leisure Tourism Demand of Urban Citizens’-Take Nanning City as Example

【作者】 刘黎黎

【导师】 毕燕;

【作者基本信息】 广西师范学院 , 人文地理学, 2010, 硕士

【摘要】 休闲是人的一种生命状态,也是人的基本需求。从需求层次来看,休闲既是一种生理需求同时也是完善自我、实现自我的途径,即是自我实现层次上的需求。我国旅游业正在从观光游览型向休闲型转变,休闲旅游将成为城市居民生活中重要组成部分。在我国休闲旅游起步较晚,国内学者对休闲旅游的研究,特别是对城市居民休闲旅游需求的实证研究有待于加强。南宁市地处我国华南、西南和东南亚经济圈的结合部,是我国少数民族自治区中唯一具有亚热带风光和沿海开放特色的首府城市,休闲旅游资源丰富,区位优势突出。自“九五”以来,南宁旅游业得到了快速发展,旅游业已经成为南宁市国民经济的支柱产业。随着休闲旅游产业的发展,调查和分析城市居民的休闲旅游需求,对如何更好的开发城市居民需求的休闲旅游产品,具有重要的现实意义。文章试图从休闲旅游的概念出发,在旅游需求理论、旅游经济理论、消费者行为学等相关理论的基础上,以南宁市为例,通过对南宁城市居民进行实地问卷调查,获取第一手资料,运用数理统计分析方法对南宁市休闲旅游的主体需求进行定量分析,探讨南宁市休闲旅游需求的影响因素。并提出开发休闲旅游产品的对策和建议。为南宁市休闲旅游发展提供一定的参考依据。

【Abstract】 Leisure is not only a human life state, but also the basic human needs. From need level of view, leisure is both a physical needs but also the way to improve self-perfection and realize self-value, which means the needs in the level self-realization. Because China’s tourism industry is moving from sightseeing to leisure-type, the leisure travel will become an important part of urban life. For the leisure travel in China started late, the research on leisure travel by Chinese scholars, especially for citizen leisure needs, need to be strengthened.Nanning, located in the junction of South China, Southwest and Southeast Asia economic circle, is only capital with sub-tropical scenery and coastal features in ethnic autonomous regions. It has the rich resource of leisure travel and prominent location advantages. Since the "Ninth Five-Year", the tourism industry in Nanning has been developed rapidly and has become a pillar industry. As the development of leisure travel, it has the important practical significance to investigate and analyze the citizen leisure travel needs for how to better develop citizen leisure travel products.In this paper, we try to start from the concept of leisure travel, based on theories about tourism economy and consumer behavior etc., survey the Nanning citizen, quantitatively analyze the main needs by using statistical analysis to investigate the impact factors of leisure travel needs; propose the solution of developing leisure travel products and provide a reference for leisure travel development in Nangning city.

  • 【分类号】F592.7
  • 【被引频次】1
  • 【下载频次】313
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