【摘要】 乡村旅游在改造城乡二元结构和增加农民收入等方面发挥着重要作用,厘清乡村旅游的内在供需矛盾有助于合理研判供给侧改革的发展方向。文章基于对成都市乡村旅游业供需特征的考察和旅游产品供给对新兴市场需求满足程度的测度,构建的供需评价模型为测评旅游产品及服务的市场匹配程度提供了一个可参考的分析框架,期望通过理论创新的实践应用来推动乡村旅游业的提质升级,同时为成都市乡村旅游的供给侧改革提供有效的发展建议。更多还原

【Abstract】 Rural tourism plays an important role in transforming the dual structure of urban and rural areas and the increase in farmers’ income,and it is very helpful to determine the development direction of supply-side reform by clarifying the imbalance between supply and demand of rural tourism. Based on an investigation of the supply and demand characteristics of rural tourism in Chengdu and the measurement of the satisfaction degree of the supply of tourism products to the demand of emerging markets,this paper puts forward a supply and demand evaluation model to provide a reference analysis framework for evaluating the market matching degree of tourism products and services. The study aims to promote the upgrading of rural tourism through theoretical innovation and practical application,and at the same time to provide effective development suggestions for the supply-side reform of rural tourism in Chengdu.更多还原