【作者】 孙薇；

【导师】 林木西；

【作者基本信息】 辽宁大学 ， 规制经济学， 2010， 博士

【摘要】 在网络电视(IPTV)的发展过程中,其准公共物品属性日益凸显,同时又由于其兼具自然垄断属性,单纯依靠市场机制已不能实现资源的有效配置和社会福利水平的提高,因而需要政府的规制。然而,作为一门新兴产业,网络电视的规制问题在国内外都处于起步阶段,我国网络电视规制的专门研究更是几近空白。理论研究与指导的不足已经严重影响了我国网络电视产业的发展。正是在这种背景下,本文以对我国网络电视产业的经济学分析为切入点,以规制经济学的基本理论为框架全面分析了我国网络电视规制的现状、存在的问题及深层原因,并借鉴国外网络电视规制模式,提出了深化我国网络电视规制改革的对策性建议,以期促进我国网络电视产业健康有序的发展。本文的第一部分是绪论,介绍了论文写作的背景、研究意义、研究方法、基本结构与主要内容,并说明了论文的主要创新点及不足。第二部分是国内外网络电视规制的文献综述。虽然这部分对本文研究思路的形成具有重要的意义,但由于网络电视出现时间短,相关研究过少,尚未形成完整、系统的理论体系,因而使本文的写作具有较大的挑战性。第三部分根据网络电视产业的特点,结合规制经济学的相关理论,分析了网络电视基础环节所具有的自然垄断属性及准公共物品属性,在此基础上对网络电视的规制作了理论上的系统分析。第四部分应用博弈论与信息经济学的知识,在网络电视进入、技术标准制定和内容规制领域进行了相关方之间的博弈分析。第五部分以我国网络电视规制的现实为基础,详细分析了我国网络电视存在的有效竞争不足、部门利益冲突严重等问题,进而对问题的成因作了较为深入的分析。第六部分对主要国家和地区的网络电视规制进行了比较研究,主要分析了英国、美国和我国香港地区的网络电视规制情况,并分析了对我国网络电视规制的借鉴意义。第七部分在规制经济学基本理论的指导下,借鉴国外的先进经验,针对我国网络媒体规制存在的问题,主要从规制体制的改革和规制体系两方面提出了完善我国网络电视规制的相关构想和建议。主要包括建立独立融合的规制机构、构建和完善网络电视的法律规制体系以及在内容规制、进入规制、价格规制和服务质量规制方面的相关对策和建议。总的来说,本文利用多学科综合的研究方法,进行了实证分析和规范分析,通过与主要发达国家和地区的比较,从规制体制和规制体系两个层面系统分析和考察了我国网络电视规制的现实发展状况,探析问题所在及其深层成因,在借鉴欧美等发达国家和地区网络电视规制经验的基础上,为我国网络电视规制的完善提出了一些对策性建议,以最终促进我国网络电视产业的发展。更多还原

【Abstract】 In the process of IPTV development, its exterior effect and the natural monopoly property has become increasingly prominent. Therefore, the efficient resource allocation and the raising of the social welfare level can not be achieved simply through the market mechanism, so it is necessary to take the means of government regulation. However, as a new industry, IPTV government regulation issues are at initial stage both in China and foreign countries and the special research in this aspect is almost blank in China particularly. The lack of the theoretical research and guidance has been seriously affected the development of IPTV industry. And, only in this situation, this dissertation begin with the economic analysis of China’s IPTV industry, based on the framework of the economics basic theories, investigate the status of IPTV government regulation in China, analyze the root causes and combined with the experience of some foreign developed country’s IPTV regulation model to propose a sound road of IPTV’ regulation system, in order to promote the development of China’s IPTV industry healthily and orderly.In the introduction part of this dissertation, there are descriptions both of the background and the significance of this thesis, and the introduction of the research method being used and the basic structure of the dissertation, etc..The second part introduces some of the domestic and international IPTV regulation theories, and these theories are reviewed and have important significance to the writing of this dissertation.The third part begin with the characteristics of IPTV industry and combine with the theory of the industrial economics, analyze the monopoly property and exterior effect of IPTV industry, and make a systematic and theoretical analysis of IPTV regulation system.In the fourth part of this dissertation, through the game theory and the information economics knowledge, the author make a relatively deep analysis in IPTV market access, technical standards and its content areas.The fifth part based on the investigation of China’s IPTV regulation’s reality, make a detailed analysis of the lack of effective competition of IPTV industry, and serious conflict of the interest between some of the relative departments. Furthermore, analyze the root causes of the problems deeply.The situations of developed countries’(area’s) IPTV regulation are displayed in the sixth part, which mainly describes the United Kingdom, the United States and Hong Kong regulation situation of IPTV. And discuss the great reference on the regulation of China’s IPTV regulation reformation.In the last part of this dissertation, under the guidance of the basic regulation economics theories combined with the foreign advanced experience of the main developed countries or area, some related advices and suggestions are proposed about the regulation system reformation to promote the development of China’s IPTV regulation. Mainly include the establishment of an independent regulatory unit, build and improve the legal regulation system of IPTV regulation, and some measures and proposals about IPTV content regulation and IPTV market regulation, price regulation and IPTV quality regulation.All in all, there are multidisciplinary research methods in this thesis, such as the combination of positive analysis and normative analysis, as well as game analysis. Meanwhile, through the comparison from the developed countries’regulation system, it is examined that the current reality of IPTV regulation conditions in China and its underlying causes, and several practical advices and suggestions are proposed in order to provide a reasonable theoretical perfect path of IPTV Regulation, and ultimately promote the development of IPTV industry in China.更多还原