【作者】 曾琎；

【导师】 陈汗青；

【作者基本信息】 武汉理工大学 ， 设计艺术学， 2009， 博士

【摘要】 以计算机和互联网技术为代表的信息技术不仅影响人类文化的整体和层次结构,而且还催生新的非物质信息文化形态。在后工业社会中,信息技术的广泛应用,导致社会从一个基于制造和生产物质产品的社会到一个基于服务、体验(以非物质产品为主)的经济性社会的深刻变化。工业设计的主体是产品设计,创新是产品具有生命力的源泉。在体验经济与创意产业语境下,产品设计的自主创新必须与时俱进。抛弃既定的思维,打破学科界限,拓展视野,以更先进的科学技术为导向,促进国内设计事业的健康长足发展。虚拟现实技术是一个充满活力、具有巨大应用前景的高新技术领域。将虚拟仿真引入产品创新设计领域是一个全新的研究课题,虚拟仿真系统带来的体验优势,极大地促进产品开发及服务创新的深入开展。本文梳理了产品创新设计与虚拟仿真系统的国内外理论及实践研究现状,分析了以体验为导向的虚拟仿真设计系统中,产品创新、用户体验与虚拟仿真的互动关系。从虚拟产品开发的过程入手,深入解析了基于虚拟仿真系统的产品创新设计的认知体验机制、信息沟通机制、服务反馈机制和交互信任机制。进而提出了虚拟仿真设计系统平台构建原则、关键技术、过程及其评价,并以汽车创新设计为案例,采用Virtools虚拟仿真平台进行产品开发实践。在以上研究基础上,观瞻虚拟仿真设计系统发展趋势,及信息环境下产品创新设计的发展对策,包括：以科技成果产业化为目标的市场策略、以整合服务创新为核心的艺术策略、以广泛沟通为设计定位的社会策略和以创意团队为智力资本的人力策略4个方面。本课题研究是“跨学科”知识体系在设计主题上的贯通,将哲学、社会学、经济学、市场学、心理学、文化人类学等多学科有机纳入到设计艺术学视野,为产品创新设计的发展提供了可行的方案。更多还原

【Abstract】 The Information Technology in the forms of computer and Internet technology not only affects the integration and the hierarchical structure of human culture, but also activates the formation of a new immaterial information culture. In this post-industrial society, the extensive application of IT has turned the manufacturing and material-producing society into the economic one with service and experience (immaterial products). Industrial design is the subject of product design, while product innovation is the source of vitality. In the context of experience economy and creative industries, the independent innovation of product design must keep pace with the times. Furthermore, we should also abandon the established thinking ways, break the boundaries of disciplines, broaden our horizons, adopt more advanced science and technology, and thus promote the healthy progress and development of the domestic design career. Virtual reality technology is a field of vibrant and great prospect of high-techs. Therefore, how to introduce virtual simulation of product design is a new research project. The experience advantage brought by the virtual simulation system will greatly promote product development and service innovation.This paper has analyzed the theory and practice of product innovation design and the virtual simulation system both at home and abroad. Meanwhile, it has also probed into the interactive relationship between product innovation, user experience and virtual simulation from the perspective of virtual simulation design system guided by experience. From the angle of virtual product development process, this paper has made a deep analysis of cognition experience mechanism, information communication mechanism, service feedback mechanism and interactive trust mechanism, based on the product innovation design of the virtual simulation system. Moreover, the author has also put forward the platform-establishing principle, key technology, process and evaluation of this virtual simulation design system. Meanwhile, through the adoption of automotive innovation design as different cases, the author suggests to use Virtools -the virtual simulation platform for innovative product development and practice. Based on the above research, the author has made predictions and countermeasures for future virtual simulation design system, which includes four aspects, namely, the market strategy of industrializing scientific and technological research, the art strategy of integrating service innovation, the social strategy of locating communication and the manpower strategy of Creativity team.On the basis of "inter-disciplinary" knowledge system, this research has linked design with philosophy, sociology, economics, marketing, psychology and cultural anthropology and then brought these multi-disciplines into the perspective of design art in an organic way so as to put forward a feasible scheme for the development of product innovation design.更多还原